SOURCE: Global Alerts

January 12, 2007 08:00 ET

AMBERAlert.com Celebrates "Family Day" by Giving Away Free Amber Alert Child ID Kits

Kits Will be Available for Parents at Barrett Jackson's Family Day on January 15, 2007 in Scottsdale, Arizona

SCOTTSDALE, AZ -- (MARKET WIRE) -- January 12, 2007 -- AMBERAlert.com, the AMBER Alert portal for state law enforcement efforts in the recovery of abducted children, will be distributing free AMBER Alert Child ID kits to parents attending "Family Day" on January 15, 2007 at the world-renowned annual Barrett Jackson Collector Car Auction held in Scottsdale, Arizona.

The AMBER Alert Child ID kit is comprised of a 512 Megabyte USB drive and encrypted identity software that guides the parent or legal guardian through a simple process to store essential information on their child, so that in the event of abduction, law enforcement can easily and quickly access identification and contact information for the child. Recent photographs, emergency contact information, school details, and alternate guardian or caregiver information may also be included. Because the software on the USB drive is encrypted, the data entered by a parent is only accessible by law enforcement personnel.

"Preparation can make a significant impact in bringing a missing child home to its family especially when considering that in the case of an abduction, parents are highly distracted and often cannot recall mission-critical data about their child," said Paul Hughes, Program Manager for the AMBER Alert Portal. "AMBERAlert.com was created to help ensure that all missing children around the country are returned home safe and sound. We expect to hand out over 1000 kits at Barrett-Jackson, and as an Arizona-based company, we welcome the opportunity to be part of such a well attended event."

Barrett Jackson attendees can visit the AMBERAlert.com booth near the main auction stage where they can: sign up to receive wireless AMBER Alerts on their mobile phones and devices, and collect an AMBER Alert Child ID kit for their family. AMBERAlert.com staff will be onsite to walk parents through the easy enrollment process. AMBER Alert Child ID kits are being provided free of charge to enrollees courtesy of AMBERAlert.com and Kingston Technology, the independent world leader in memory products.

Using the AMBER Alert portal in combination with the AMBER Alert Child ID kit, law enforcement may directly issue and update AMBER Alerts, which are then automatically communicated to anyone who has registered at AMBERAlert.com. To date, more than 135,000 concerned citizens across the United States have registered to receive local AMBER Alerts and corresponding updates.

For more information about the AMBER Alert network or to receive an AMBER Alert Child ID Kit, please register at www.AMBERAlert.com.

About Global Alerts, Inc.

Global Alerts, LLC has been the leading online mass notification system and cause media company since 1991 enabling government to inform and educate citizens about important issues, providing corporations a vehicle that connects their brands to communities and causes, and empowering citizens to take action on issues ranging from finding missing children, safeguarding public health, promoting recycling, and addressing animal safety.

Based in Scottsdale, Arizona, the company's mission is to connect government, corporations and citizens to information, issues and causes through the fastest, most scalable and secure online notification and cause media platform in the world. The company's world-renowned cause media portals include www.amberalert.com, the leading online distributor of AMBER Alerts; www.earth911.org, the world's premier environmental Web site, and www.pets911.com, one of the largest online destinations for information about animal welfare.

Global Alerts is one of the founding members of the AMBER Alert Web Portal Consortium which is comprised of law enforcement & broadcasting partners working together to return children to their homes safely. The AMBER Alert Portal (www.AMBERAlert.com) allows law enforcement to directly activate and update AMBER Alerts. An alerting solution provided at no cost to state governments, the AMBER Alert Portal then disseminates the alerts to other local, state and federal government agencies, broadcasters and the public via cell phones, pagers, fax, email, other wireless devices and PCs.

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