SOURCE: Ambient Water

Ambient Water

August 26, 2015 08:58 ET

Ambient Water Comments on Growing Challenge for Businesses and Government Organizations in Addressing Water Shortages

Potential for Financial Losses Expected for Companies That Don't Develop Strategies and Technological Solutions to Maintain Water Supply

SPOKANE, WA--(Marketwired - August 26, 2015) - Ambient Water (OTCQB: AWGI), a leading provider of atmospheric water generation systems for extracting water from humidity in the air, commented today on the impact water shortages will have on businesses who are unable to adapt to higher costs associated with procuring fresh water.

Recent reports of the planet's rising population and changes to climate have led many experts to discuss the importance of how water as a commodity is evaluated. A recent article from CNBC quotes Director of Deloitte Consulting's water practice as stating, "Historically, companies have paid attention to the price of water and not necessarily the value of water to their business... you look at the price of water, it's not quite free, but it's low priced compared to its value." The article goes on to reference the importance of developing technology and strategies for combating the financial losses that businesses and state and federal governments may suffer due to shortages caused by droughts, dwindling resources, and more. Examples of proactive water strategies include those implemented by Israel, such as their advanced desalination industry, and Singapore, who built an effective water treatment and recycling program.

Ambient Water has sought to address these same challenges by working with both state governments and private companies to showcase their atmospheric water generation systems. Currently, the organization is working with companies in the oil and gas and indoor farming sectors among others, to present compelling data that indicates its technology can produce potable water on-site for various applications. The Company also recently demonstrated the strength of its technology at the State Capitol in Sacramento, CA during an event attended by many state lawmakers and media outlets.

"The human race has a strong track record of adapting to economic and environmental hardships through innovation," said Keith White, Founder and CEO of Ambient Water. "We believe this historical trend is one that will only continue during these difficult times created by local, national, and global water shortages. We have continued to demonstrate the significant potential of our atmospheric water systems to government officials, business operators, and other decision makers who we believe will benefit from this proven technology. As we expand through implementing new systems around the world, we expect our message of developing fresh water for a variety of applications will only resonate stronger, leading to widespread adoption."

Ambient Water's patented atmospheric water generation technology literally makes water out of thin air, transforming humidity into an abundant source of clean water near the point of use. With multiple systems already commercially available or in development, the company's technology produces clean and fresh water for a host of commercial industries, including oil & gas and agriculture, while also providing fresh drinking water for homes, offices, and communities.

About Ambient Water Corp.
Ambient Water pioneered atmospheric water generation technology for extracting water from humidity in the air. Drawing from the renewable ocean of water vapor in the air that we breathe, the Company's patented technology cost-effectively transforms humidity into an abundant source of clean water near the point of use. The scalable and modular systems can be configured for a number of water-sensitive applications ranging from oil and gas exploration to vertical farming. The systems can also be configured to produce high quality drinking water for homes, offices, and communities. For a thirsty planet on the verge of a water crisis, Ambient Water makes clean water out of thin air. To learn more about Ambient Water, visit our website at http://www.AmbientWater.com.

Safe Harbor Statement
Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These risks include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive and other factors affecting the Company and its operations, markets, products, and prospects for sales, failure to commercialize our technology, failure of technology to perform as expected, failure to earn profit or revenue, higher costs than expected, persistent operating losses, ownership dilution, inability to repay debt, failure of acquired businesses to perform as expected, the impact on the national and local economies resulting from terrorist actions, and U.S. actions subsequently and other factors detailed in reports filed by the Company.

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