SOURCE: Mercent

Mercent

March 12, 2014 08:45 ET

Ambush Board Company Grows Product Listing Ad Revenue by 230%; Sales Increase Credited to Mercent Retail™ Technology Platform

SEATTLE, WA--(Marketwired - Mar 12, 2014) - Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today availability of its latest retail client case study for leading specialty retailer Ambush Board Company.

The case study, available HERE, outlines operational details of the Ambush Board Company's engagement with Mercent, including its decision to invest in Mercent to further drive its eCommerce marketing and sales strategy. The merchant adopted Mercent's award-winning Mercent Retail™ technology platform to improve brand presence and sales across popular online marketplaces that include Amazon.com, eBay, Sears and Rakuten, and as Ambush Board Company observed Google and other key engines occupying a larger share of the overall retail profit opportunity, the company decided to increase its investment in Mercent by selecting the technology provider to lead its product listing ad program.

Based on sales results, ABC has and continues to realize commendable bottom line success and profits. Mercent has enabled Ambush Board to drive triple-digit revenue growth across key marketplaces, including Amazon.com, eBay, Sears and Rakuten, and the company is seeing positive gains in its return on ad spend (ROAS) for their Google PLA program. According to Ambush Board's CEO Eric Elliott, "We have extremely high standards with expectations that are not always in line with our vendors. We've found that what is important to us is important to Mercent. It's been invaluable to have a partner who consistently measures up and performs to our standards."

The ABC team has been most impressed with Mercent's management of their Google Product Listing Ads business where revenue has grown 230% and return on ad spend for the program has increased from 240% to 460%. Because of Mercent, this program is a steady source of profits and a reliable engine for new customer acquisition. Mercent's experienced account team has built a sophisticated Google PLA campaign structure tailored to Ambush Board's specific retail needs, and Mercent Retail's ability to dynamically reflect ABC's catalog data as granular product targets allows the team to precisely hone in on the retailer's ad spend toward marketing goals.

"To have all product data behind the PLA program gives us a huge advantage," commented Elliott. "The unique combination of powerful product data feed management and thorough connectivity with Google's content API allows Mercent to assign the right bid and optimal promotional copy to the appropriate product segments."

As Google PLA management grows more complex, Mercent continues to exhibit the technology, expertise and collaborative professionalism required to achieve meaningful results. "We've been very impressed with Mercent's ability to look at analytics and work collaboratively; we're excited about the future of our partnership, and continuing to leverage Mercent's thought-leadership. Any new features Mercent rolls out, ABC will be first in line," said Ambush Board Company founder Chuck Morrow. "My highest marks, as long as I've been in ecommerce, are for Mercent."

Mercent Retail™ is the industry's most comprehensive channel management platform, giving retailers the power to reach more than 200 million customers with targeted products and improved placement on the most popular online marketing channels. Leading retailers like 1-800-Flowers.com, HSN, Home Depot and others, engage Mercent to develop and expand its approach to marketing and selling their complete product portfolio across popular online shopping destinations. In so doing, these retailers can increase profit margins and accelerate their competitive stature in the rapidly shifting eCommerce landscape. Download the Mercent/Ambush Board Company case study here.

To learn more about Mercent's full product portfolio, contact Mercent Sales at 206-832-3900 or email hello@mercent.com. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at www.mercent.com.

About Mercent
Through its award-winning Mercent Retail™ technology Mercent helps large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS?, and others, reach and convert online shoppers. Supported purchasing destinations include Amazon.com, Google, eBay, Bing, product ads, comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company was founded by Amazon.com veterans, is venture funded, and based in Seattle, WA. For more information, visit www.mercent.com. The company operates in the retail ecommerce market sector alongside companies like Google and Channel Advisor.

Contact Information

  • Mercent PR Contact
    Kristine Szarkowitz
    Email Contact
    Tel: 206-832-3900