February 28, 2005 00:01 ET

AMD Announces Specification for Open Platform Management Architecture




FEBRUARY 28, 2005 - 00:01 ET

AMD Announces Specification for Open Platform
Management Architecture

SUNNYVALE, Calif.--(CCNMatthews - Feb 27, 2005) -

AMD (NYSE:AMD) today announced the release of the Open Platform
Management Architecture (OPMA) specification that defines a common
hardware interface between the server platform and its server management
subsystem. This specification will provide hardware vendors with a more
flexible approach to system management when designing their commercial
grade server products.

AMD has worked closely with technology partners to develop and publish
this specification. The OPMA defines a robust connector-level interface
that allows a wide range of management subsystems to be attached to
server motherboards in a standardized way. Ultimately, the end-user will
benefit from open standards like those provided in the OPMA. A standard
management subsystem infrastructure makes server management technology
more accessible and cost effective. It enables a common infrastructure
that results in a variety of solutions that span a range of capability
and price levels.

"As a customer-centric company, we embrace and promote a collaborative,
connected business model," said Marty Seyer, corporate vice president
and general manager, Microprocessor Business Unit, Computation Products
Group, AMD. "The OPMA specification is just one more example of how AMD
innovates within industry standards to provide real solutions to real
problems. Open standards puts the power of choice back in the hands of

"One of the biggest challenges today facing IT managers, server OEMs and
motherboard manufacturers is the lack of common interface standards for
embedded system management," said Dr. Christian Paetz, CEO of Raritan
Computer's OEM division, Peppercon. "Raritan-Peppercon is proud to work
closely with AMD and its partners in the development of the OPMA
specification that will help improve server manageability. The initial
market feedback to our OPMA-compliant KVM-over-IP embedded solution has
been extremely positive, and it has had a great reception from the OEM
server market. AMD's initiative and leadership in the creation of the
OPMA specification is a true testament to its understanding of changing
trends in the server market and commitment to meeting customer needs
with innovative solutions."

The OPMA connector provides the interface between manageability
components including baseboard management controller devices (BMCs),
network interface controllers (NICs), standardized system busses between
sensor devices and the system microprocessors. OPMA feature cards
contain BMC firmware that communicates with software such as BIOS,
drivers, manageability software suites, system management frameworks and
operating systems.

By taking a collaborative approach to producing a standardized
specification, AMD and its partners have helped to reduce server
platform development risk, cost and time to market. OPMA also enables a
multi-vendor approach for sourcing the manageability subsystem with
minimal impact to BIOS firmware.

In contrast, proprietary manageability hardware subsystems can inhibit
collaboration and ultimately result in inconsistent designs and a
complex upgrade path for servers as manageability requirements change.

The public OPMA specification defines the connector, electrical,
mechanical and firmware interfaces for a flexible, modular, card-based
platform management subsystem. It is available for download from AMD's
website at
0,,30_118_8796_12498,00.html (Due to its length, this URL may need to be
copied/pasted into your Internet browser's address field. Remove the
extra space if one exists.)

About AMD

AMD (NYSE:AMD) designs and produces innovative microprocessors, Flash
memory devices and low-power processor solutions for the computer,
communications and consumer electronics industries. AMD is dedicated to
delivering standards-based, customer-focused solutions for technology
users, ranging from enterprises and governments to individual consumers.
For more information visit

AMD, the AMD Arrow logo, and combinations thereof, are trademarks of
Advanced Micro Devices, Inc. Other names are for informational purposes
only and may be trademarks of their respective owners.


Contact Information

    AMD, Sunnyvale
    Jane Kovacs, 512-602-4929 (PR)
    Mike Haase, 408-749-3124 (IR)