March 08, 2005 00:01 ET

AMD Gives High-End Embedded Designers a New Choice With Longevity Program for the AMD Opteron Processor; Sun, Win Enterprises Announce New Embedded Designs Based on AMD64 Technology




MARCH 8, 2005 - 00:01 ET

AMD Gives High-End Embedded Designers a New Choice
With Longevity Program for the AMD Opteron Processor;
Sun, Win Enterprises Announce New Embedded Designs
Based on AMD64 Technology

SAN FRANCISCO--(CCNMatthews - Mar 8, 2005) -

At the Embedded Systems Conference (ESC) today, AMD (NYSE:AMD) announced
a program that offers an extended product life cycle to support system
designers in the high-end, high-performance embedded market with the AMD
Opteron™ processor. The stable and reliable AMD64 platform with
Direct Connect Architecture will now be offered with an extended
standard availability period of five years for a select set of the AMD
Opteron processor family. AMD is providing customers in
telecommunications servers, storage systems, digital imaging devices and
custom embedded markets an unparalleled choice in x86-based advanced
processor architecture.

"Embedded customers have design, qualification and product life cycles
that are longer than mainstream PCs and servers, but still require the
highest level of processor performance," said Iain Morris, senior vice
president, Personal Connectivity Solutions Group at AMD. "AMD is
responding to our customers' needs with a high-performance embedded
processor roadmap for almost every conceivable embedded design, from the
AMD Alchemy™ and AMD Geode™ processors to the industry-leading AMD
Opteron processor. AMD is the leader when it comes to enabling embedded
designs for x86."

"Sun is committed to delivering scalable, reliable and standards-based
telecom servers for the network equipment provider market," said Raju
Penumatcha, vice president of Netra Systems and Networking (NSN) at Sun
Microsystems. "Our next-generation ATCA blade platform, supporting both
Solaris and CG Linux operating systems, will offer customers
high-performance 32/64-bit computing, a key benefit achieved with both
the Sun UltraSPARC processors and the AMD Opteron processor with Direct
Connect Architecture."

"A number of our customers have been approaching us, asking for 64-bit
processor capability on a small platform for quite a while," said Chiman
Patel, CEO and CTO of WIN Enterprises. "The entry of AMD into this
market space has enabled us to meet those customers' unique
requirements. We developed our new single-board computer, MB-06047,
based on the EBX platform for the embedded market using the AMD Opteron
processor. Now that the longevity piece is in place for AMD64
technology, we are able to meet a broader range of our customer
requirements for embedded designs on x86 platforms. The level of support
we received from AMD through the development phase of the project
dramatically helped speed up our delivery time of a finished product."

Leading chipset, core logic and developer tools companies are also
supporting a similar longevity option and giving embedded designers a
large portfolio of choice for developing their AMD64 technology-based

"AMD Opteron processor features, such as HyperTransport™ technology
and a built-in memory controller, are a great match for the high
bandwidth needed by SAN/NAS storage devices, telecom servers, and the
digital imaging market," said Gordon Haff, senior analyst and IT advisor
for Illuminata. "With the addition of the AMD Opteron processor to the
lineup, AMD is further expanding its embedded product set with a
processor that can meet the needs of performance-hungry embedded
applications while still taking advantage of the ubiquitous x86
instruction set and its rich hardware and software ecosystem."

Industry Support

With the support of more than 300 independent software vendors and open
source software organizations worldwide, representing 1,050 software
packages, AMD64 technology has become the industry standard for
simultaneous 32-/64-bit computing. Today, many of AMD's hardware and
software partners are also supporting AMD64-compatible longevity options
aimed at enabling the high-end embedded market.

"ATI has strong graphics product support for the embedded market," said
Dave Rolston, vice president, Workstation and Embedded Products, ATI
Technologies Inc. "Like AMD, we believe that there's considerable growth
in the embedded market and can recognize incredible performance benefits
by offering even more solutions to the robust x86-based ecosystem. ATI's
graphics product line, designed to work well with a variety of system
processors including the AMD Opteron processor, is available to the
embedded marketplace to meet customer needs for today and well into

"AMD's dedication to the x86 embedded market is great news for Broadcom
customers," said Gary Thomas, vice president and general manager of the
ServerWorks Product Line at Broadcom. "All components in our HT product
family are available for an extended longevity period and will help
embedded system designers take advantage of our integrated networking
and storage technologies that differentiate the AMD Opteron
processor-based platforms in the marketplace."

"LSI Logic's RapidChip Xtreme2 family is an ideal complement to the AMD
Opteron processor and its Direct Connect Architecture, especially in
high-end embedded designs," said Dave Jones, vice president and general
manager, Storage and Computer Custom Solutions at LSI Logic Corporation.
"The combination of HyperTransport technology, the AMD Opteron processor
and LSI Logic's RapidChip technology enables a high-performance, highly
integrated embedded system design with low development costs and quick
time to market."

"The NVIDIA nForce Professional core-logic solutions are a great
solution for high-end embedded markets and are available to designers
now," said Drew Henry, general manager of platform business at NVIDIA.
"With the compelling combination of our technology and the AMD Opteron
processor's ability to rapidly move data and significantly decrease
latency, as well as its power management capabilities, we believe
embedded markets will increasingly rely on x86-based high-performance
computing options."

"The PathScale InfiniPath interconnect solution is ideal for
applications such as telecom and high-end embedded devices," said Len
Rosenthal, vice president of marketing at PathScale. "In conjunction
with the AMD Opteron processor, which provides substantial data
throughput and reduced memory latency on the board, our
HyperTransport-connected PathScale InfiniPath technology complements AMD
Opteron processors by reducing communication latency in clustered Linux
environments. Our entire suite of Linux-based tools supports the
longevity requirements of the embedded market."

Pricing and Availability

The first processors that will be made available to embedded system
designers with a five-year longevity option are the AMD Opteron
processor Models 852 and 252, which will be available to partners this
quarter. The AMD Opteron processor Model 852 is priced at $1,514 in
1,000-unit quantities, Model 252 is priced at $851 in 1,000-unit
quantities. The AMD Opteron processor Model 152, for single-processor
workstations and entry-level servers, is scheduled to be available in
April and will be priced at $637 in 1,000-unit quantities.

About the AMD Opteron Processor

More than 40 percent of the Forbes Global 100 companies or their
affiliates, representing the world's most competitive industries, have
implemented servers and workstations based on the AMD Opteron processor,
the world's first x86-based processor to deliver both 32- and 64-bit

The AMD Opteron processor, based on AMD64 technology with Direct Connect
Architecture, made history as the industry's first demonstration of a
multi-core, x86 processor. Direct Connect Architecture connects multiple
processors, the memory controller and the I/O directly to the central
processor unit, helping to eliminate the bottlenecks inherent in a
front-side bus. The AMD Opteron processor currently provides
industry-leading performance-per-watt, a position AMD plans to extend
with the launch of dual-core AMD Opteron processors in mid-2005.

About AMD

AMD (NYSE:AMD) designs and produces innovative microprocessors, Flash
memory devices and low-power processor solutions for the computer,
communications and consumer electronics industries. AMD is dedicated to
delivering standards-based, customer-focused solutions for technology
users, ranging from enterprises and governments to individual consumers.
For more information visit

AMD, the AMD Arrow logo, AMD Opteron, Alchemy, Geode, and combinations
thereof, are trademarks of Advanced Micro Devices Inc. HyperTransport is
a licensed trademark of the HyperTransport Technology Consortium. Other
names are for informational purposes only and may be trademarks of their
respective owners.


Contact Information

    Advanced Micro Devices Inc.
    Teresa Osborne, 512-602-0040 (PR)
    Mike Haase, 408-749-3124 (IR)