SOURCE: Immersive Technology Alliance

Immersive Technology Alliance

December 09, 2015 08:00 ET

AMD Takes Leadership Role in Immersive Technology Alliance

Alliance Welcomes New Members and VR Council

TORONTO, ON--(Marketwired - Dec 9, 2015) - The Immersive Technology Alliance (ITA) is the official trade organization for immersive technologies, such as virtual reality (VR), augmented reality (AR), stereoscopic 3D and more, is pleased to announce AMD (NASDAQ: AMD) and the VR Council have joined the ITA. Daryl Sartain, Director of VR at AMD, will serve as the 2015/2016 Chair of the ITA VR Council.

The VR Council, a professional community of technology makers, content makers, retail channels, and academic institutions, was founded by AMD in July 2015, to collaborate and build virtual reality's future. By joining forces with the ITA, it has become a dedicated division within the alliance and will provide a forum for members to discuss VR technologies, standards development and market opportunities.

"AMD founded the VR Council to bring together the leading authorities on virtual reality to cultivate the industry and create a cohesive vision for its future," said Daryl Sartain, Director of VR at AMD. "We've tracked the ITA and its leadership in immersive technologies for years and we're thrilled to be joining forces on this initiative to help drive the evolution of VR."

"As a leading GPU and CPU manufacturer, AMD's work touches everything from PCs to game consoles such as the Sony PlayStation 4 and XBOX One. Their commitment to VR is underscored by their LiquidVR platform and continuous technology innovation. The ITA is honored to have AMD and the VR Council join us and help lead our efforts," said Neil Schneider, Executive Director, ITA.

Founded in 2009, the ITA features dozens of member companies from all over the world who regularly collaborate through meetings, international Immersed conference events and the private Immersed Access online community. The alliance is pleased to welcome additional new members including: Droiders, one of the first Google Glass software developers, InMediaStudio which co-developed the Mission Impossible V VR experience and AWE Company which created the world renowned Fort York experience in Toronto.

About AMD
For more than 45 years, AMD has driven innovation in high-performance computing, graphics, and visualization technologies -- the building blocks for gaming, immersive platforms, and the datacenter. Hundreds of millions of consumers, leading Fortune 500 businesses, and cutting-edge scientific research facilities around the world rely on AMD technology daily to improve how they live, work, and play. AMD employees around the world are focused on building great products that push the boundaries of what is possible. For more information about how AMD is enabling today and inspiring tomorrow, visit the AMD (NASDAQ: AMD) website, blog, Facebook and Twitter pages.

About The Immersive Technology Alliance (The ITA)
Non-profit and non-proprietary, the ITA is the official voice and industry body for technologies like augmented and virtual reality, stereoscopic 3D, gesture technology, and more. To learn more visit the ITA at https://ita3d.com/

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