AMD

AMD

March 10, 2005 00:01 ET

AMD Ushers in a New Era in 64-Bit Mobile Computing With AMD Turion 64 Mobile Technology; Acer, Fujitsu Siemens and Packard Bell Among Leading Manufacturers


NEWS RELEASE TRANSMITTED BY CCNMatthews

FOR: AMD

NYSE SYMBOL: AMD

MARCH 10, 2005 - 00:01 ET

AMD Ushers in a New Era in 64-Bit Mobile Computing
With AMD Turion 64 Mobile Technology; Acer, Fujitsu
Siemens and Packard Bell Among Leading Manufacturers

SUNNYVALE, Calif.--(CCNMatthews - Mar 10, 2005) -

Expected to Launch Notebook PCs Worldwide in Coming Months

AMD (NYSE:AMD) today introduced AMD Turion™ 64 mobile technology, the
latest in a succession of computing innovations based on the
industry-leading AMD64 architecture. AMD Turion 64 mobile technology is
uniquely optimized to bring award-winning AMD64 performance to thinner
and lighter notebook PCs with longer battery life, enhanced security,
and compatibility with the latest graphics and wireless solutions, both
today and tomorrow.

Together with industry-leading partners, AMD enables a best-in-class
ecosystem of open industry-standard technologies, helping PC
manufacturers to deliver feature-rich systems that satisfy the variety
of ways in which people use their notebooks.

"By embracing a broad partner community and industry standards, AMD is
both providing choice and stimulating innovation," said Roger Kay, vice
president of Client Computing at IDC.

"We have unleashed 64-bit mobile performance, allowing business
professionals and on-the-go consumers to explore the freedom of mobile
productivity with AMD Turion 64 mobile technology," said Marty Seyer,
corporate vice president and general manager, Microprocessor Business
Unit, Computation Products Group, AMD. "This is just the first of many
innovations that we are planning to pioneer with this new product family
made for mobility, choice and best-in-class notebook designs."

Leading global manufacturers, hardware vendors and software suppliers
have expressed support for AMD Turion 64 mobile technology. "Fujitsu
welcomes AMD Turion 64 mobile technology innovation, and we congratulate
AMD on their success," said Mr. Kazuhiro Igarashi, general manager,
Mobile PC Division, Personal Business Group for Fujitsu Limited.

Business professionals and consumers worldwide can expect to see
notebooks based on AMD Turion 64 mobile technology starting later this
month in retail stores and through commercial distribution channels. The
first systems are expected from Acer worldwide and Fujitsu Siemens
Computers throughout Europe.

"We have had a great deal of success with our Ferrari branded notebooks
based on AMD64 technology," said Walter Deppeler, senior corporate vice
president, Acer Inc. "We look forward to continued success with our
forthcoming notebook designs based on AMD Turion 64 mobile technology."

"As the leading European IT provider, we offer our customers world-class
computing technology," said Herbert Schonebeck, Vice President Business
Unit Consumer, Fujitsu Siemens Computers. "We are introducing innovative
consumer notebook PCs based on AMD Turion 64 mobile technology to
provide our customers efficient platforms to connect from virtually
anywhere."

In addition, ASUS, Averatec, BenQ, MSI and Packard Bell are among the
leading, global computer manufacturers who have indicated they will
support AMD Turion 64 mobile technology.

Availability

AMD Turion 64 mobile technology models ML-37, ML-34, ML-32, ML-30,
MT-34, MT-32, and MT-30 are available immediately worldwide.

In order to help consumers and business professionals simplify their
notebook purchasing decisions, AMD Turion 64 mobile technology uses a
new series of model numbers designed to provide a simple designation of
both relative performance and degree of mobility within the processor
family. The two letters of this model number indicate processor class,
with the second letter designating increasing degree of mobility, as
measured by power consumption.(a) As the second letter approaches the
end of the alphabet, "higher" letters indicate greater mobility. The
numbers indicate relative performance within the processor class. Higher
numbers indicate higher relative performance among the AMD Turion 64
mobile technology family.

Pricing

AMD Turion 64 mobile technology models ML-37, ML-34, ML-32, ML-30,
MT-34, MT-32, and MT-30 are priced at $354, $263, $220, $184, $268, $225
and $189 respectively, in 1,000-unit quantities. For pricing details
please visit: http://www.amd.com/pricing.

About AMD Turion 64 Mobile Technology

AMD Turion 64 mobile technology is made for mobility without compromise.
The technology is designed to be the most advanced family of 32- and
64-bit Windows®-compatible processors available for mobile PCs,
enabling thinner and lighter notebooks plus compatibility with today's
most popular wireless and graphics solutions. AMD Turion 64 mobile
technology also features award-winning AMD64 performance, readiness for
tomorrow's 64-bit applications, security with Enhanced Virus Protection
enabled by Windows XP Service Pack 2, and AMD PowerNow!™ technology
for extended system battery life.

About AMD64

AMD64 evolves the industry-standard 32-bit x86 architecture to support
the demanding 64-bit environment and enables next-generation
functionality and productivity today. AMD designed the AMD64 platform to
allow end users to enjoy reliable, best-in-class performance on the
32-bit software they own today while preparing for a seamless transition
to high-performance 64-bit applications. Designed from the ground up to
support multi-core capability, future AMD64 dual-core processors will
amplify the elegance and power of AMD's current single-core solutions.
The AMD64 architecture is also designed to enhance the security of your
computing environment by integrating Enhanced Virus Protection
technology enabled by advanced anti-virus features in Windows® XP
Service Pack 2 and the upcoming Windows Server 2003 Service Pack 1.

Since the introduction of the AMD64 architecture in 2003, the AMD
Opteron™ processor for servers and workstations and the AMD
Athlon™ 64 processors for desktop and notebook computers have earned
more than 80 awards for innovation and performance and the support of
more than 2,000 OEMs, hardware and software developers, system builders,
and distributors.

AMD64 technology was natively designed to support upcoming
industry-standard, multi-core processors for servers, workstations,
desktop PCs and notebooks, as a natural extension of AMD64 technology
with Direct Connect Architecture.

About AMD

AMD (NYSE:AMD) designs and produces innovative microprocessors, Flash
memory devices and low-power processor solutions for the computer,
communications and consumer electronics industries. AMD is dedicated to
delivering standards-based, customer-focused solutions for technology
users, ranging from enterprises and governments to individual consumers.
For more information visit www.amd.com.

AMD, the AMD Arrow logo, AMD Turion, AMD Athlon, AMD Opteron, AMD
PowerNow!, and combinations thereof, are trademarks of Advanced Micro
Devices Inc. Windows is a registered trademark of Microsoft Corporation
in the U.S. and/or other jurisdictions. Other names are for
informational purposes only and may be trademarks of their respective
owners.

Industry Partners Demonstrate Support for AMD Turion 64 Mobile Technology

Global Notebook Manufacturers:

"We support AMD's introduction of AMD Turion 64 mobile technology, and
we expect this innovation to benefit PC buyers who want greater mobility
plus performance," said Ken Kan, senior vice president of Arima.

"ASUS is pleased to support AMD's new mobile technology in the near
future," said an ASUS spokesperson.

"We pride ourselves on the ability to deliver form, function and
entertainment with our notebook line," said Saeed Shahbazi, president of
Averatec. "By providing notebooks with AMD Turion 64 mobile technology
in our assortment, we will provide our customers true mobility without
boundaries."

"As a leading provider of optimal enterprise solutions throughout
central Europe, we are pleased to offer our IT customers the freedom to
choose from high-quality, innovative technologies, such as AMD Turion 64
mobile technology," said Guido Karbautzki, business manager, Mobile
Computing for MAXDATA.

"As one of the leading providers of consumer electronics in Germany, we
take pride in using high-quality, leading-edge technology such as AMD
Turion 64 mobile technology," said Mark Jendrzok, product manager,
Mobile Computing, Medion.

"We look forward to adding even greater mobility to our popular line of
Packard Bell notebooks with AMD Turion 64 mobile technology," said Louis
Perrin, product marketing director of Packard Bell.

"Sharp engineers high-quality notebook PCs based on the latest
technologies, and we welcome AMD's innovative, new product family to the
market," said Paul Bruce, vice president and general manager of Sharp
Systems of America.

"Repeat notebook buyers in the UK are looking for thin and light
notebooks with long battery life, wireless connectivity and more
performance. This new mobile technology from AMD allows us to provide
notebooks with greater mobility and 64-bit performance," said Dr. Tariq
Mohammed, group marketing director for TIME.

"Tiny.com have rapidly become the UK's leading direct consumer notebook
supplier and will expand the current range of notebooks. AMD's latest
technology helps us to provide even greater mobility and 64-bit
performance," said Brain Trevaskiss, marketing director of Tiny.com.

"We expect that our PC customers throughout China will be able to
benefit from the introduction of AMD Turion 64 mobile technology," said
Yang Zhong, general manager for Tsinghua Unisplendor Corporation's
Notebook Computer Business Department.

"Twinhead looks forward to bringing the benefits of AMD Turion 64 mobile
technology to our customers, enabling mobility, performance and enhanced
security for today and tomorrow," said Isabel Chen, head of marketing
for Twinhead.

"Congratulations to AMD! AMD Turion 64 mobile technology is an exciting
innovation. We look forward to passing on its performance benefits to
our customers," said Dr. Juergen Rakow, managing director of Yakumo GmbH.

Ecosystem Partners:

"Atheros' wireless solutions paired with AMD Turion 64 mobile technology
are optimized to deliver high performance with longer battery life, as
well as industry-leading throughput and range for thinner and lighter
notebook PCs," said Craig Barratt, president and chief executive officer
of Atheros Communications. "Our wireless LAN chipsets offer consumers a
better wireless user experience through innovative features including
Super G, Super AG and eXtended Range technologies."

"Thin and light notebook PC users demand platforms that deliver
lightning-fast performance, rich features and extended battery life, all
while maintaining a highly portable form factor," said Phil Eisler,
senior vice president and general manager, Integrated and Mobile
Business Unit, ATI Technologies. "Through a close working relationship
with AMD, ATI has leveraged its industry leadership in notebook PC
graphics and power management to deliver world-class platform technology
that takes full advantage of the AMD Turion 64 class of processors."

"Combining best-of-breed technologies provides notebook users with the
best features at a lower cost than bundled alternatives," said Jeff
Abramowitz, senior director of marketing for Broadcom's Home and
Wireless Networking Business Unit. "Systems equipped with AMD Turion 64
mobile technology and Broadcom's 54g Wi-Fi solutions will offer superior
computing and networking performance, while enhancing mobility with
features that simplify wireless connectivity."

"NVIDIA supports AMD Turion 64 mobile technology, which is uniquely
optimized to deliver industry-leading AMD64 power in thinner and lighter
notebook PCs with longer battery life, enhanced security, and
compatibility with the latest wireless and graphics technologies," said
Rob Csongor, general manager, Mobile Computing, NVIDIA. "AMD is stepping
up to offer PC users full mobility along with NVIDIA's legendary
performance for 'on-the-go' computing without compromise."

"AMD Turion 64 mobile technology brings outstanding features with longer
battery life, enhanced security, and compatibility to notebook PC
users," said Daniel Chen, president and CEO of SiS. "SiS as a chipset
partner has been ready to provide the complete product line for AMD
Turion 64 mobile technology and we will remain aligned with AMD's latest
technologies by continuously developing advanced products to meet market
needs."

"Being a partner with AMD on one of the first notebook PCs years ago, I
am excited about the newly introduced AMD Turion 64 mobile technology,"
said Alex Kuo, CEO, ULi Electronics Inc. "AMD Turion 64 mobile
technology-powered notebook PCs can easily provide class-leading
performance while remaining cool, especially when coupled with ULi's
chipsets embedded with M1689 and leading-edge mobile power management
technologies."

"The combination of AMD Turion 64 mobile technology and advanced
core-logic chipsets, such as the VIA K8N800A and the forthcoming VIA
K8N890, which feature advanced graphics and support for cutting-edge
power-saving technologies, will enable the next generation of thin and
light notebooks with longer battery life, perfect for business
professionals and consumers with digital lifestyles on the go," said
Chewei Lin, vice president of Product Marketing, VIA Technologies Inc.

(a) Based on the general assumption that lower power consumption enables
longer system battery life and, therefore, greater mobility.

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Contact Information

  • FOR FURTHER INFORMATION PLEASE CONTACT:
    Advanced Micro Devices Inc.
    Jo Albers, 512-602-3526 (PR)
    email: jo.albers@amd.com
    or
    Mike Haase, 408-749-3124 (IR)