SOURCE: Cutting Edge

February 09, 2012 06:15 ET

American Band Cutting Edge Is Set to Invade Japan

Cutting Edge, a Pop/Rock Band From Phoenix, AZ Has Opened Up an Office in Japan and Signed Distributional and Promotional Agreements

LOS ANGELES, CA--(Marketwire - Feb 9, 2012) - The indie band, Cutting Edge, has launched itself into Japan and Asia by not only releasing a new album for the Japanese market, but has entered into a distribution agreement for the new album and three separate agreements to promote the band's next three songs in Japan. Cutting Edge may also be the first American indie band in history to open an office in Tokyo to oversee the promotion of the new album in Asia. The new album by Cutting Edge is entitled "For Japan Only" and features songs from previous albums by Cutting Edge, including the hit songs, "Love Police," "Without You," "Every Time I Try," "Your Love Is My Oxygen" and "If The Walls Could Talk."

Based out of Phoenix, AZ, Cutting Edge, which features William Zimmerman, Liza Pesnell and David Pesnell, has had several songs appear on various national charts over the years, but in 2011 the band exploded, by having five songs appear on various charts in the U.S. and around the world. Two songs by the band, "Without You" and "If The Walls Could Talk" appeared inside the Top 20 of the Billboard Hot Single Sales Charts for 7 weeks.

One of the surprising aspects of the success of Cutting Edge is while major artist and record companies will spend a quarter of a million dollars or more on promoting a new song and video, Cutting Edge accomplished their success with very little dollars being spent by the band. Jimmy Fassler who co-produced 11 videos with David Pesnell for Cutting Edge, acknowledge that they made all 11 videos while only spending a little less than $2,000. Most major artist will spend several hundreds of thousands of dollars for just one video.

While the success of Cutting Edge has caught many industry insiders by surprise in 2011, the band has further surprised the music industry in the past two weeks by signing a distribution agreement with Top Music Company to distribute the band's new album, "For Japan Only" in Japan and rest of Asia. The band has also reached three separate agreements with Big Fish Music to promote three songs in Japan with the first "Your Love Is My Oxygen" already receiving radio airplay in Japan. Top Music Company managed to put up a website for the band's album "For Japan Only" only one week after signing the agreement. Mr. Masayoshi Yamamiya of Big Fish Music, Japan has released the first song, "Your Love Is My Oxygen" to the first Japanese radio station and has established a website for the song.

Cutting Edge has found a formula for promoting songs in the U.S., utilizing internet radio, along with radio stations in the secondary markets to promote their music, which according to one industry insider is causing a small but growing concern with the major record labels. Not only has this indie band enjoyed chart success five times in 2011 with very little money, but the band is also doing well, while owning their own record label, "Thunder Quest Records," and their own publishing company, Magenta Rose Publishing Company. The band also has no manager, producer, booking agent or public relations firm eating into their profits; instead under the guidance of lead vocalist, David Pesnell, "they have structured a solid management team and staff which is supported from the band's profits."

The concern for the major record labels is Cutting Edge has enjoyed all this success while spending 10% what the major record labels spend, secured positions on the various music charts without any major radio network support and is now looking to move into the Japanese market. According to another source at a major recording label, they are watching the band and if the success continues for Cutting Edge, the band will have opened an inexpensive avenue for indie music in the U.S. and Japan.

Mr. Kazuhito Koike has established offices for the band in Japan at 4F Shibo-Building 6-12-7, Ginza Chuo-Ku, Tokyo Japan 104-0061 and he has been named Director of Japanese Operations for Magenta Rose Publishing and also for Thunder Quest Records in Japan. Mr. Koike will manage all promotional activities for Cutting Edge and any other artists that Thunder Quest Records and Magenta Rose Publishing represents. Cutting Edge lead vocalist, David Pesnell, stated, "that he feels honored to have Mr. Koike handling the Japanese operations and is looking forward to working with Mr. Koike and his team in bringing indie recording artists from the U.S. to the Japanese market, while developing a market for Japanese and other Asian recording artists in the U.S."

The link to the Cutting Edge website in Japan is;
http://topmusic.jp/artist.php?products_id=1025

The link to the Cutting Edge website in the U.S. is
http://www.cuttingedge-band.com

You can read more about Cutting Edge at:
http://skopemag.com/2011/09/06/j-rae-reveals-cutting-edge

Steve Bjork is a freelance writer for Celebrity News and various other entertainment magazines.

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