SOURCE: American Beverage Consortium

American Beverage Consortium

July 08, 2014 08:10 ET

American Beverage Consortium Announces Speakers for eBev 2014

C-Level Executive Speakers From Brands Including Anheuser-Busch InBev, Coca-Cola, PepsiCo, Pernod Ricard and More to Speak at Second Annual eBev Conference

ATLANTA, GA--(Marketwired - Jul 8, 2014) - eBev 2014, the national beverage marketing conference hosted by the American Beverage Consortium, introduces speaker lineup including key thought leaders in the beverage and digital marketing industry.

eBev 2014 is the second annual conference hosted by the American Beverage Consortium focusing on navigating digital, mobile, and social media marketing in the beverage industry.

The three-day conference takes place from October 1, 2014 to October 3, 2014 at The Loews Hotel in Atlanta, Georgia. With presentations from the industry's finest marketers focused on driving business results, as well as input from the leading agencies and technology platforms, eBev 2014 is truly an all-inclusive forum for sharing wisdom, fostering business relationships, and building for the future.

Attendees will learn from key speakers who will showcase their digital marketing prowess by addressing a range of topics, including: digital content marketing, ROI attribution, mobile engagement, social media monitoring and measurement, brand loyalty, consistent omni-channel communications, and, of course, using integrated marketing to drive sales. 

Speakers at eBev 2014 will include the following:

  • Maarten L. Albarda, Founder of MLA Consulting and former Vice President of Global Connections for Anheuser-Busch InBev
  • Neil Bedwell, Global Group Director of Digital Content and Strategy for Coca-Cola
  • Tim Murphy, Vice President of Marketing for Pernod Ricard
  • Azania Andrews, Director of Digital Marketing North America for Anheuser-Busch InBev
  • Stephen Surman, Global Head of Digital Strategy and Social Media for Mead Johnson Nutrition
  • Tom Brady, Head of Digital Enablement for SABMiller
  • John D. Ross, Jr., Senior Digital Marketing Manager of Engagement for PepsiCo
  • Doug Bask, Global Social Media Platforms and Strategy for Coca-Cola
  • Christian McMahan, Managing Partner for Smartfish Group and former Chief Marketing Officer for Heineken USA
  • Javier Farfan, Senior Director of Culture and Music for PepsiCo
  • Pamela Naumes, Digital Brand Engagement for Bolthouse Farms
  • Ted Wright, CEO of Fizz
  • Steven Wolfe Periera, Chief Marketing Officer of Datalogix
  • Prinz M. Pinakatt, Global Director of Alliances and Ventures for Coca-Cola
  • Kristina Hahn, Head of Consumer Packaged Goods for Google
  • Jaime Crespo, Senior Brand manager for Lipton North America Unilever
  • Eric Weaver, Chief Social Officer of IPG Media Brands
  • Brandon Hall, Chief Marketing Officer of ONEHOPE Wines
  • David Booth, Co-Founder and Principal Consultant for Cardinal Path
  • Rachel Adams, Manager of Digital Marketing for FIJI Water & JUSTIN Vineyards
  • Matt Silk, Chief Marketing Officer of Waterfall
  • Jeff Fromm, President of FutureCast and Co-Author of "Marketing to Millennials"
  • David Schwab, Managing Director of Octagon First Call
  • Brad Keown, Director of Consumer Packaged Goods at Twitter
  • Andy Horrow, Vice President - Head of Beverages for Visible Measures, and former Chief Marketing Officer for Mike's Hard Lemonade
  • Rob Wilk, Vice President of Sales and Brand Partnerships for Foursquare
  • Brad Josling, Vice President of Sales for Hip Digital
  • DeAnna Drapeau, Managing Partner at Avid Marketing Group
  • Lindsey Carnett, Chief Executive Officer & President of Marketing Maven Public Relations
  • Ann Knox, Director of Digital Strategy for Digital Fusion.

"We are delighted to welcome the most dynamic speakers in the beverage industry to tackle some of the biggest digital, mobile, and social media marketing issues and reinvent solutions," said Alex Brooks, Managing Partner at American Beverage Consortium. "Following the tremendous success of eBev 2013, we look forward to making eBev 2014 an even more powerful resource for the beverage industry. Our lineup of speakers provides an opportunity for the entire industry to come together and move forward in our digitally-driven age."

With a blend of high-powered keynotes and highly focused track sessions, attendees are able to tailor their conference experience to fit their interests within the full spectrum of digital, mobile, and social media topics.

To learn more about American Beverage Consortium's second annual eBev 2014 conference, please visit

About the American Beverage Consortium

The American Beverage Consortium is a unique solution for the beverage industry. With up-to-date news and a trove of resources, the American Beverage Consortium enables brands, retailers, agencies, vendors and academic members of the beverage industry to come together and connect. This allows ideas to be shared, creativity to flourish and connections to be made.

The American Beverage Consortium provides all of its members with news about practically everything that moves in the beverage industry. With a unique five-chapter structure, labeled as retail, distribution and logistics, processing and manufacturing, marketing and communications, and packaging and bottling, the American Beverage Consortium is able to deliver a truly unique solution to its members. For more information about American Beverage Consortium, please visit

Contact Information

  • Contact Information
    Elizabeth Maxim
    Media Contact
    eBev 2014
    Direct: (310) 341-7351
    Mobile: (310) 994-7381
    E-mail: Email Contact