SOURCE: American Business Media

American Business Media

September 21, 2011 11:48 ET

American Business Media and the Custom Content Council Form Strategic Alliance

NEW YORK, NY--(Marketwire - Sep 21, 2011) - American Business Media (ABM) and the Custom Content Council (CCC) today entered into an agreement in which the two organizations will form a strategic alliance to share expertise and to cooperate on content and events to benefit their respective memberships. This alliance is part of a joint effort to ensure all available industry expertise can be most effectively leveraged by ABM and CCC members in accelerating their understanding of and ability to adopt new platforms, capabilities, and revenues.

As ABM announced in March, its new business plan employs a cooperative approach through which ABM will partner with industry experts and organizations to provide greater value and thought leadership to its members, who require a deep and wide understanding of various new business models, revenue drivers, and how to execute as efficiently as possible. CCC brings a unique expertise to achieve that goal through its focus on promoting the growth and vitality of custom media as a dynamic marketing discipline.

ABM and CCC executives signed an agreement whereby the organizations will cooperate to promote each other's respective industries, maximize networking opportunities for their mutual members, and provide education through cross-programming and joint events. Additionally, each organization will enable easier access to the other's member benefits through mutual discounts on products and services including conferences, online training programs, and metrics and benchmarking reports.

The two organizations will also cooperate in heightening the awareness of one another's respective industries, not only within their own membership communities but also through their relationships with other organizations, government, and the general public.

Clark Pettit, ABM President and CEO, said, "Custom content plays an integral role in providing value to marketers and is an important part of a range of offerings that b-to-b companies need to be able to deploy rapidly, especially as part of an effective Marketing Services strategy. The Custom Content Council provides unique and deep expertise in the various business models, organizational drivers, toolsets, etc. required to be effective.

"We are excited about this new alliance, which enables ABM members to more effectively gain a deep understanding of custom content in the context of the wide range of offerings that ABM focuses on, including digital media, print, business information, and events."

Keith Sedlak, Chairman and President of the CCC, said, "Today's announcement is another validation of custom content being media agnostic in the channels it serves and the industries as well. Whether it's B-to-C or B-to-B, content plays a critical role in enabling successful marketing communications programs. We are delighted to be partnering with ABM to bring the benefits of both valuable organizations to our respective member bases."

"ABM and the Custom Content Council have always been symbiotic partners," added Lori Rosen, CCC's Executive Director. "It is great to formalize our relationship with the new leadership and continue to collectively educate marketers on this dynamic and flourishing medium."

Founded in 1906, American Business Media is positioned at the center of the global b-to-b ecosystem. As the only association focused on the integrated b-to-b media model -- which includes print publications, events, digital media and business information -- ABM delivers intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. ABM's 200-plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $20 billion in annual revenues. For more information, visit

The Custom Content Council is the leading professional organization representing custom publishers in North America and is focused on promoting the growth and vitality of this dynamic marketing discipline. We define custom publishing as marrying the marketing ambitions of a company with the information needs of its target audience. This occurs through the delivery of editorial content -- via print, Internet, and other media -- so intrinsically valuable that it moves the recipient's behavior in a desired direction. Marketers across the country, the media and other interested constituencies rely on the Custom Content Council as the authoritative source of industry news, data and trends, information on the effectiveness of custom publishing, and referrals to the top custom publishers in North America. For more information, visit

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