SOURCE: American Business Media

American Business Media

August 11, 2011 17:18 ET

American Business Media Launches New Event Series

Full-Day Seminars Will 'Drill Down' Into B-to-B Industry's Hottest Topics

NEW YORK, NY--(Marketwire - Aug 11, 2011) - American Business Media (ABM) will launch its Drill Down series, one-day seminars designed to explore an important industry topic in depth, with the Mobile Drill Down on November 9, 2011, at The New York Academy of Sciences in downtown Manhattan.

Dates and locations have been set for two additional Drill Down seminars. On March 6, 2012, at Google in Chicago, ABM will hold a second Mobile Drill Down; on April 3, 2012, at the Museum of Science in Boston, the Events Drill Down will be hosted by ABM in cooperation with the Society of Independent Show Organizers (SISO), with whom ABM recently announced a strategic alliance. Dates, locations and topics for additional Drill Down seminars will be announced later this year.

ABM developed the Drill Down series in response to member demand; ABM President and CEO Clark Pettit spent the first several months of his one-year tenure on a "listening tour" with members. "They told us they wanted two tiers of ABM events," he said. "In addition to ABM's popular CEO-level conferences, which tackle topics from a strategic perspective, members want tactical problem-solving sessions to help their staffs take immediate steps to increase revenue, profitability and efficiency."

Locations of the Drill Down seminars will be rotated among half a dozen cities where ABM member companies are concentrated. "We want to bring education to members where they are," Pettit added. Over time, ABM expects to hold Drill Down events in San Francisco, Cleveland and Washington, DC, as well as New York, Chicago and Boston.

Mobile was selected as the focus for the first two Drill Down events because the rapid adoption of smartphones and tablets by businesspeople presents an unprecedented opportunity for innovation on the content side and new revenue models on the sales side, both of which require immediate action by b-to-b media and information companies. Although the Mobile Drill Downs in New York and Chicago will both provide useable, industry-specific information on the same topic, the agendas and speakers will be different. Review a working agenda for the November 9th event here.

Founded in 1906, American Business Media is positioned at the center of the global b-to-b ecosystem. As the only association focused on the integrated b-to-b media model -- which includes print publications, events, digital media and business information -- ABM delivers intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. ABM's 200-plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $20 billion in annual revenues. For more information, visit

Contact Information

  • Contact:
    Kate Patton
    Manager, Marketing & Communications
    American Business Media
    Email Contact