American Cannabis Company, Inc. Announces New Contract for Canadian Based Firm Seeking to Become Licensed Producer

DENVER, CO--(Marketwired - Oct 20, 2016) - American Cannabis Company, Inc.™ (OTCQB: AMMJ) (the "Company"), a full-service business-to-business consulting solutions provider, and seller of ancillary products to the cannabis industry, today announced that it has secured a new design and consulting contract with a Canadian firm for the purpose of creating a cannabis Licensed Producer facility within the Atlantic provinces.

This multi-phase project will begin with the construction of an indoor facility. Operations related to this project will commence with the cultivation of an alternative crop, and then transition to cannabis production as soon as operational licensing is secured. Future plans call for the creation of green houses and further indoor expansion.

Corey Hollister, president and CEO of American Cannabis Company (ACC), commented: "The Canadian market is experiencing tremendous growth and we are excited to be working with a client who is positioned to excel within that market. They have a strong corporate strategy and a significant track record of success within other business sectors both in Canada as well as internationally. ACC's Geoponic Methodology featuring SoHum living Soils™ will serve as the foundation of success in the Canadian cannabis market, and such a form of cultivation was an ideal fit for our client."

About American Cannabis Company, Inc.

American Cannabis Company, Inc. offers end-to-end solutions to existing and aspiring participants in the cannabis industry. We utilize our industry expertise to provide business planning and market assessment services, assist state licensing procurement, create business infrastructure and implement operational best practices. American Cannabis Company also developed and owns a portfolio of branded products including: The patented Satchel™, SoHum Living Soils™, The Cultivation Cube™ and The High Density Cultivation System™. In addition, we design and provide other industry specific custom product solutions. The building and development of our brands and product suite is based on our Geoponics Philosophy, "the art and science of agriculture in soil."

For more information, please visit:

www.americancannabiscompanyinc.com

www.sohumsoils.com

Forward Looking Statements

This news release contains "forward-looking statements" which are not purely historical and may include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the development, costs and results of new business opportunities and words such as "anticipate", "seek", intend", "believe", "estimate", "expect", "project", "plan", or similar phrases may be deemed "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects, the future U.S. and global economies, the impact of competition, and the Company's reliance on existing regulations regarding the use and development of cannabis-based drugs. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission. For more information, please visit www.sec.gov.