American Express Canada

American Express Canada

June 13, 2007 06:59 ET

American Express Canada Kicks Off Five Year Contract with House of Blues with VIP Party

MARKHAM, ONTARIO--(Marketwire - June 13, 2007) -

Attention: Entertainment and Business Editors

American Express Canada is pleased to announce a five year contract renewal with House of Blues Concerts Canada that allows American Express to offer its Cardmembers access to some of the best seats in the house at all House of Blues events. To celebrate this ongoing partnership, American Express is offering Cardmembers exclusive access to a VIP after-party following the True Colors concert at the Molson Amphitheatre which includes Cyndi Lauper, Erasure, and Debbie Harry as headliners.

"Providing Cardmembers with access to premium seats and unique experiences at sought after events is an important differentiator for American Express," said David Barnes, Vice President, Communications, Advertising and Sponsorship, American Express Canada. "We are thrilled to extend our 11-year partnership with House of Blues and continue to offer our Cardmembers truly memorable event experiences."

The American Express after-party will take place in the Front Of The Line Club® at the Molson Amphitheatre on June 19th. To access this exclusive event, VIP passes are available to the first 200 concertgoers who present their American Express Card at the American Express booth at the Molson Amphitheatre.

"We are all very excited to renew our long standing partnership with American Express as we enter another stellar summer concert season at The Molson Amphitheatre" said Don Simpson, President, House of Blues Concerts Canada. "We look forward to the continuation of many integrated promotions that will support our great concert events and tours, such as the "Front Of The Line" pre and post-show parties at The Molson Amphitheatre, which is only one example of the unique experiences available to Canadian music fans through this partnership".

The summer concert season has just begun and American Express Cardmembers can look forward to a season filled with exciting House of Blues events at the Molson Amphitheatre. Premium seats are reserved for Cardmembers at every show and can be accessed through the Front Of The Line Program, or through the redemption of Membership Rewards points - American Express' proprietary rewards program - which offers Cardmembers a full experience package, including a pre-show dinner, premium concert seats and after-party passes.

Upcoming concerts at the Molson Amphitheatre available to Cardmembers through the Front Of The Line Program include:

- Nickelback with Daughtry, Puddle of Mudd & State of Shock - July 4

- The White Stripes - July 5

- Def Leppard with Kim Mitchell - July 16

- John Fogerty with The Payolas - July 20

- Snow Patrol with Hot Hot Heat - August 7

- Marilyn Manson and Slayer - August 10

- Blue Rodeo - August 22

- Scorpions - August 28

- Brad Paisley with Rodney Atkins and Taylor Swift - September 8

To order tickets for any of these concerts, or for a complete list of the Front Of The Line events currently available, visit

About American Express Front Of The Line

Established in 1989, American Express' Front Of The Line program was created to reward Cardmembers by offering preferential access to top-quality seating for a wide range of artistic, cultural, theatrical and sporting events. The service is offered to all American Express Cardmembers. Enrollees in Amex's Membership Rewards program can use points to obtain tickets for most events. A $3.50 service charge is applied to all tickets purchased through the Front Of The Line program. All other regular service charges also apply.

About House of Blues Concerts Canada

House of Blues Concerts Canada, Canada's leading concert promoter, is a partnership between Molson Canada and HOB Entertainment, Inc. With offices in Toronto and Vancouver, HOBCC produces more than 1,000 shows nationally and sells more than 2.9 million tickets annually.

For more information, visit

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