SOURCE: American Express Incentive Services

May 01, 2007 12:19 ET

American Express Incentive Services Adds Unique Travelocity Product to DirectSpend(SM) Prepaid Card Offerings

ST. LOUIS, MO -- (MARKET WIRE) -- May 1, 2007 -- American Express Incentive Services (AEIS), a business-to-business prepaid card industry leader, announces an agreement with Travelocity to provide exciting travel options to DirectSpend(SM) programs. DirectSpend is a patented prepaid card acceptance process that strategically directs cardholder spend to a specific merchant or group of merchants (U.S. Patents 5,689,100 and 5,956,695). AEIS leverages this process for use in its clients' employee programs and consumer promotions to create indulgent reward experiences at a selection of top retail, travel and entertainment establishments.

Under the terms of the agreement, AEIS clients will now have the option of enhancing their DirectSpend programs with rewards from TravelocityAwards.

An affiliate of Travelocity®, TravelocityAwards enables prepaid cardholders in loyalty and rewards programs to choose online travel as a redemption option. Through its Web site,, it offers real-time bookings on over 57 airlines and at 30,000 hotels, as well as custom vacation packages and 1,800 activities in destinations throughout the world.

"Travel has always been a popular reward program choice," said Tracy McFadden, AEIS vice president of merchant partnerships. "With convenient online booking and a world of choices, TravelocityAwards makes it easier than ever for companies to offer their reward earners very special and memorable reward experiences."

"Travelocity recognizes the great potential this new distribution channel offers," said Peter Friend, developer and operator of, a site owned and operated by Pier 35 Events, Inc., a Travelocity licensee. "This launch is a win-win for consumers, the incentive industry and the travel industry. We are thrilled to participate in the AEIS card programs."

For more information on AEIS or AEIS' DirectSpend lineup, please call (888) 234-7725 or visit

About AEIS

AEIS, a joint venture between American Express Travel Related Services Company Inc. and Maritz Inc., provides business-to-business reward solutions including stored-value cards, American Express® Gift Cheques and a Web-based reward management tool. Its products address a broad array of applications such as employee reward and recognition, sales incentives and consumer promotions while helping clients drive consumer and employee behaviors, build loyalty and increase brand awareness. AEIS is headquartered in Fenton, Mo. and is a licensee of U.S. Patents 5,689,100 and 5,956,695. For more information, please contact the AEIS PRmanager at (636) 226-2039, or

About Travelocity

Travelocity® is committed to being the traveler's champion -- before, during and after the trip -- and is the only online travel company that guarantees not just the price, but the entire travel experience -- see for details. This customer-driven focus, backed by 24/7 live phone support, great prices and powerful shopping technology has made Travelocity the sixth largest travel agency -- booking $10.1 billion in travel worldwide in 2006. Based in Southlake, Texas, Travelocity also owns and operates Travelocity Business® for corporate travelers,, a leader in European online travel and ZUJI, a leader in Asia-Pacific online travel. Travelocity is owned by Sabre Holdings Corporation (NYSE: TSG), a world leader in travel commerce.

About TravelocityAwards is a Web site developed and operated by Pier 35 Events, Inc. The company develops travel Web sites and issues hotel certificates and gift cards under the Travelocity trademarks, which are used under license, which enable individuals to redeem for hotel reservations online. The company markets to Fortune 500 employee award programs; through retail distribution at major grocers; and online with sales directly to consumers. For more information, contact Peter Friend, founder & CEO at

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