SOURCE: American Express Incentive Services

February 29, 2008 11:07 ET

American Express Incentive Services and eCommLink Enter Licensing Agreement

ST. LOUIS, MO--(Marketwire - February 29, 2008) - American Express Incentive Services (AEIS), an incentive industry leader, has entered into a licensing agreement with eCommLink (eCL), a full-service prepaid debit card processor and issuer. eCL will utilize AEIS' DirectSpend(SM) patented merchant acceptance process (U.S. Patent Numbers 5,689,100 and 5,956,695) to offer prepaid solutions directing cardholder spend to selected merchants and merchant groupings.

eCL offers a suite of full-service prepaid debit card solutions in the physical, virtual, and mobile commerce space to merchants, financial intuitions, and America's underbanked consumers. They will leverage DirectSpend technology via their prepaid debit card programs to provide clients an innovative tool in equity marketing.

"The DirectSpend process will enable eCL to enhance their broad range of next-generation prepaid offerings," said Sheree Herr, vice president of licensing at AEIS. "eCL understands the value DirectSpend customization can provide, and will take advantage of this technology to offer new revenue streams to their clients."

"Innovation drives our success and that of our customers," added T. Jack Williams, president of eCL. "The key to successful prepaid card programs is the depth and breadth of the offering -- delivering distinctive solutions that align with the niche of the card. AEIS' DirectSpend technology will enable us to offer our clients the tools to increase their market share while building loyalty and equity in an aspirational incentive program."

For more information on AEIS' patented DirectSpend process, please call (636) 600-1342 or visit www.aeis.com.

About AEIS

AEIS, a joint venture between American Express Travel Related Services Company Inc. and Maritz Inc., provides business-to-business reward solutions including stored-value cards, American Express® Gift Cheques and a Web-based reward management tool. Its products address a broad array of applications such as employee reward and recognition, sales incentives and consumer promotions while helping clients drive consumer and employee behaviors, build loyalty and increase brand awareness. AEIS is headquartered in Fenton, Mo. and is a licensee of U.S. Patents 5,689,100 and 5,956,695 and Canada Patent 2,215,969. For more information, please contact Sheree Herr at 636-600-1342, sheree.herr@aeis.com or visit www.aeis.com.

About eCommLink, Inc.

eCL's enterprise payment processing platform offers a full spectrum of card programs with feature-rich services and innovative capabilities such as bill payment, overdraft protection, international and domestic funds access, and Mobile-to-Mobile Money. As the home of mobile commerce, eCL is the foundation for the future of mobile commerce-linking the prepaid demands of today with the technology of tomorrow. For additional information on eCL contact Allison Bonanno, at 702-851-9373, Allison.Bonanno@SellingSource.com or visit www.eCommLink.com.

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