SOURCE: American Express Incentive Services (AEIS)

January 09, 2007 11:36 ET

American Express Incentive Services and Ecount Enter Licensing Agreement

ST. LOUIS, MO -- (MARKET WIRE) -- January 9, 2007 -- American Express Incentive Services (AEIS), a prepaid card industry leader, today announced that it has entered into a licensing agreement with Ecount, experts in the prepaid market. Ecount has licensed two AEIS patents (U.S. Patent Numbers 5,689,100 and 5,956,695) and will offer prepaid cards with AEIS' DirectSpend(SM) feature that directs cardholder spending to selected merchants.

Under the agreement, Ecount's use of the patented merchant acceptance process will also extend to its business partners. Ecount and its partners will sell the DirectSpend card products to clients and other businesses.

Unlike open-system prepaid cards that can be accepted by any merchant that is a participant in a card network, DirectSpend cards allow a prepaid card program sponsor to select individual merchants or a group of merchants to participate in the sponsor's card program. This customization feature allows businesses to create cards to fit a program theme or achieve a specific goal.

"Ecount is an experienced prepaid provider that understands the unique value of the DirectSpend process," said Sheree Herr, vice president of licensing at AEIS. "With DirectSpend, Ecount can continue to create innovative and diverse products tailored to specific client needs."

"We offer our clients and partners the broadest spectrum of features and functionalities available for prepaid programs, and now they have the option to select a program with specific participating merchants," stated Matt Gillin, CEO of Ecount. "With our focus on product customization, world class service and methodology, our clients are able to cost-effectively create comprehensive, fully customized programs to drive the best results for their needs."

For more information on AEIS' patented DirectSpend process, please call (636) 600-1342 or visit

About AEIS

AEIS, a joint venture between American Express Travel Related Services Company Inc. and Maritz Inc., provides business-to-business reward solutions including prepaid cards, American Express® Gift Cheques and a Web-based reward management tool. Its products address a broad array of applications such as employee reward and recognition, sales incentives and consumer promotions while helping clients drive consumer and employee behaviors, build loyalty and increase brand awareness. AEIS is headquartered in Fenton, Mo., and is a licensee of U.S. patents 5,689,100 and 5,956,695. For more information, please contact Bill Wehrman, marketing communications director at (636) 226-2078 or, or visit

About Ecount

Ecount provides customized prepaid programs for corporations looking for a simple and convenient way to deliver electronic payments. Ecount offers comprehensive programs to corporations looking to influence and motivate consumers, employees and customers. Ecount's proprietary technology enables complete communication and brand extension coupled with a secure payment vehicle. More than 1,000 leading corporations, including more than one third of the Fortune 100, rely on Ecount's prepaid solutions to gain a strategic advantage in their market. For more information, please visit

Contact Information

  • For more information, contact:
    Sara Boyd
    Communications Specialist