SOURCE: American Express Incentive Services

June 07, 2007 15:08 ET

American Express Incentive Services and Givex Enter Licensing Agreement

ST. LOUIS, MO--(Marketwire - June 7, 2007) - American Express Incentive Services (AEIS), a prepaid card industry leader, and Givex, a Card management company specializing in customer acquisition and retention products, announced today that they have entered into a licensing agreement. Givex will license two AEIS patents (U.S. Patent Numbers 5,689,100 and 5,956,695) leveraging AEIS' patented merchant acceptance feature, DirectSpend(SM), to strategically direct cardholder spend to selected merchants.

Givex processes single merchant gift cards for their retail clients as well as other gift cards, e-gift certificates, coupons and discount card programs. Under the agreement, Givex will utilize the unique DirectSpend process as part of its strategy to support current card products, increase sales, develop marketing opportunities and generate new customers.

"Givex is a global prepaid provider that recognizes the unique value of the DirectSpend process," said Sheree Herr, vice president of licensing at AEIS. "With DirectSpend, Givex can continue to develop and deliver innovative products and programs tailored to specific client needs."

"Our clients are always trying to acquire new customers and retain the ones they have. By incorporating the DirectSpend process into our current suite of services, Givex will provide an expanded range of products that will help our clients do just that," said Don Gray, President of Givex.

For more information on AEIS' patented DirectSpend process, please call (636) 600-1342 or visit

About AEIS

AEIS, a joint venture between American Express Travel Related Services Company Inc. and Maritz Inc., provides business-to-business reward solutions including prepaid cards, American Express® Gift Cheques and a Web-based reward management tool. Its products address a broad array of applications such as employee reward and recognition, sales incentives and consumer promotions while helping clients drive consumer and employee behaviors, build loyalty and increase brand awareness. AEIS is headquartered in Fenton, Mo., and is a licensee of U.S. patents 5,689,100 and 5,956,695. For more information, please contact Sheree Herr at 636-600-1342, or visit

About Givex

Givex, winner of European Retail Solutions' Card Based Solution of the Year, is a global provider of powerful card management technologies. Our focus is to deliver excellent customer acquisition and retention tools that optimize revenue for our partners. Our experience, reliability and commitment to building long term partner relationships has helped establish Givex as an industry leader in North America and Europe. For more information, visit

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