SOURCE: American Express Incentive Services

February 22, 2007 20:44 ET

American Express Incentive Services Expands Portfolio of Partnering Opportunities

ST. LOUIS, MO -- (MARKET WIRE) -- February 22, 2007 -- American Express Incentive Services (AEIS), exhibitor at the 2007 Prepaid Card Expo, is expanding its partner opportunities to help clients meet the growing demand for customized prepaid solutions. The AEIS suite of partnership opportunities includes license partners, reseller partners and merchant partners.

License partners gain access to DirectSpend(SM), a patented prepaid card acceptance process that allows clients to strategically direct cardholder spend to a specific merchant or group of merchants (U.S. Patent Numbers 5,689,100 and 5,956,695). Sheree Herr, vice president of licensing at AEIS, explains, "Using DirectSpend allows the unique capability to create debit or credit cards targeting select merchants. AEIS views this license opportunity as one of the many channels to expand the market for DirectSpend products."

Over 300 reseller partners currently leverage American Express® branded prepaid solutions to help their clients drive results. "Today, AEIS works with reseller partners throughout the U.S. and Canada to provide American Express platformed products to the B2B marketspace," said Brian Thornsberry, vice president of channel sales. "Our products drive business and performance objectives while allowing our resellers and their clients to develop relevant prepaid solutions that enhance their brand identity and target spend at strategically selected merchant locations."

The growing AEIS merchant portfolio is comprised of top retail, travel and entertainment establishments in the U.S. and Canada. "We are constantly seeking partnerships with leading merchants to provide card recipients with a truly rewarding experience," said Tracy McFadden, AEIS vice president of DirectSpend marketing and merchant partnerships.

For more information on business opportunities with AEIS, visit AEIS will be exhibiting at booth number 534 at the Prepaid Card Expo, scheduled Feb. 26-28 in Las Vegas, Nev. at the Rio All-Suite Hotel & Casino.

About AEIS

AEIS, a joint venture between American Express Travel Related Services Company Inc. and Maritz Inc., provides business-to-business reward solutions including prepaid cards, American Express® Gift Cheques and Web-based reward management. Its products address a broad array of applications such as employee reward and recognition, sales incentives and consumer promotions while helping clients drive consumer and employee behaviors, build loyalty and increase brand awareness. AEIS is headquartered in Fenton, Mo., and is a licensee of U.S. patents 5,689,100 and 5,956,695. Licensing of these patents to strategically direct prepaid cardholder spend to a specific merchant or group of merchants is available.

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