American Express Incentive Services (AEIS)

February 26, 2007 12:29 ET

American Express Incentive Services Welcomes Six New Canadian Merchants

ST. LOUIS, MO--(CCNMatthews - February 26, 2007) - American Express Incentive Services (AEIS), an incentive industry leader, announces the addition of seven new merchants to its Canadian DirectSpend(SM) program. DirectSpend is a patented prepaid card acceptance process that allows clients to strategically direct cardholder spend to a specific merchant or group of merchants (U.S. Patents 5,689,100 and 5,956,695). AEIS leverages this process for businesses to use in employee programs and consumer promotions to create indulgent reward experiences at a selection of top retail, travel and entertainment establishments.

The newest merchants in the Canadian Persona lineup include Sporting Life, Running Room, Roots, Sephora, Melanie Lyne, and Rosewater Supper Club.

"Our Canadian merchant portfolio has grown dramatically over the last two years," said Tracy McFadden, AEIS vice president of DirectSpend marketing and merchant partnerships. "To keep up with the booming prepaid card market in Canada, we most recently focused our partnership efforts toward enhancing our sporting goods, apparel, cosmetics and dining offerings."

About AEIS

AEIS, a joint venture between American Express Travel Related Services Company Inc. and Maritz Inc., provides business-to-business reward solutions including stored-value cards, American Express® Gift Cheques and a Web-based reward management tool. Its products address a broad array of applications such as employee reward and recognition, sales incentives and consumer promotions while helping clients drive consumer and employee behaviors, build loyalty and increase brand awareness. AEIS is headquartered in Fenton, Mo. and is a licensee of U.S. Patents 5,689,100 and 5,956,695. For more information, please contact Sara Boyd, communications specialist at (636) 226-2071, or

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