SOURCE: Rocket Fuel Inc.

Rocket Fuel Inc.

September 29, 2010 16:00 ET

American Express, Mediabrands and Universal McCann Execs to Headline Rocket Fuel Event

Rocket Fuel Hosts Panel on Transforming Online Advertising With Opening Keynote From The Facebook Effect Author David Kirkpatrick

REDWOOD SHORES, CA--(Marketwire - September 29, 2010) -  Rocket Fuel Inc., the company bringing rocket science to online display advertising, today announced American Express, Mediabrands, and Universal McCann as panelists for a discussion on how marketers are transforming online advertising. The panel will provide insight on how today's most successful marketers are achieving brand objectives online. Veteran technology reporter David Kirkpatrick, author of The Facebook Effect, will conduct the opening keynote for the Rocket Fuel event.

What: Fueling the Funnel - Transforming Online Advertising from Direct Response to Brand Building
  Despite billions of dollars spent, the industry is still uncertain as to how online advertising can impact every phase of the consumer purchase cycle. Online advertising works across the funnel, and this event will discuss how and in detail. David Kirkpatrick will provide insight into how major marketers are solving the social media equation. Then, Jerry Shereshewsky will engage our panel with tough questions on how marketers are achieving brand objectives online. Can interactive media really address end-to-end marketing strategies, no matter which metrics they use? The coffee will be hot and the opinions strong!
Who: Ana Ceppi, VP of Marketing at American Express
  Matt Freeman, CEO of Mediabrands
  Mike Racic, SVP of Universal McCann/J3
  Jerry Shereshewsky, Chief Grown-Up at GrownUpMarketing
Where: Michael's Restaurant, 24 West 55th Street, New York, NY, 10019
When: October 13, 2010, 8:00 a.m. - 10:00 a.m. EDT

Attendance for Rocket Fuel's "Fueling the Funnel" is free to invited guests only. Space is limited. To request an invitation please contact: Annie Wang at

About Rocket Fuel Inc.
Rocket Fuel Inc. is the company bringing rocket science to online display advertising. With its advanced technology, the company is helping marketers reach their brand goals quickly and easily, anywhere in the purchase funnel. Over 150-million people a month see ads from its Rocket Fuel Network, which combines behavioral, contextual, geographic, demographic, and many other techniques to yield results far more powerful than any method could on its own. Rocket Fuel automatically adapts advertisers' campaigns in real-time to optimize towards their goals -- whether brand-oriented or performance driven. If you can measure it, Rocket Fuel can optimize it. The company was founded by veterans from NASA, Yahoo! and DoubleClick. Rocket Fuel was named Best Startup of 2010 by the San Francisco Business Times. The Silicon Valley-based company has sales offices in San Francisco, Los Angeles, Dallas, Chicago and New York. For more information visit

©2010 Rocket Fuel Inc. All rights reserved. Rocket Fuel Inc. is a registered trademark of Rocket Fuel Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners.

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