SOURCE: American Food Holdings, Inc.

October 16, 2007 10:07 ET

American Food Holdings "Goes for the JUGULAR!"

MACOMB, MI--(Marketwire - October 16, 2007) - American Food Holdings (PINKSHEETS: AFHN), manufacturers of the highly regarded Reinhold & Timko brand of beef jerky and beef sticks, announced today that the company has licensed the rights to the exciting JUGULAR brand of action sports products for the beef jerky market, under a license agreement signed this week with JUGULAR, Inc., based in Huntington Beach "Surf City," California. American Food Holdings is gearing up now to electrify the beef jerky & beef stick market with the JUGULAR brand identity, characterized by vibrant packaging aimed at the youth market featuring the "JUGULAR" and "Go for the JUGULAR!" registered trademarks.

This strategic alliance unites two highly respected companies that together represent a marketing coup in this rapidly expanding market where getting the attention of consumers is the name of the game. American Food Holdings has built a stellar reputation over three decades for manufacturing beef jerky and beef stick products that are uncompromising in quality and taste. All of their delicious products are made from natural ingredients derived from select cuts of lean American beef and are packaged at the company's impressive facilities in Macomb, Michigan.

The JUGULAR brand identity along with the unforgettable "Go for the JUGULAR!" tagline represents a "call to arms" for American Food Holdings. JUGULAR will give American Food a vehicle to reach its target market all over the globe in an unprecedented manner, as the JUGULAR brand translates perfectly into any Latin language -- including the rapidly expanding multi-billion dollar Spanish speaking market. In addition, the phrase "Go for the JUGULAR!" has been and continues to be part of the English vernacular.

Founded in 1996 by California entrepreneur Michael Lajtay, JUGULAR, Inc. built its reputation on race courses as well as on store shelves throughout the world. The Team JUGULAR Street Luge and Downhill Skateboarding Team won Bronze, Silver and Gold Medals at all of the major action sports events across the globe, including the X-Games on ESPN2 & The Gravity Games on NBC Sports. Team JUGULAR also swept the Japanese Core Extreme Games in Tokyo, winning all the medals that were offered. Team JUGULAR was then profiled on an HBO Special entitled, "Extreme Sports to Die For" and in a Disney IMAX film, entitled "Ultimate X." Activision produced a video game called "JUGULAR Street Luge Racing" which sold in Wal-Mart, Toys "R" Us, Target, K-Mart & KB Toys.

Following this success, Mr. Lajtay drew upon his NASCAR experience and started the Team JUGULAR/GameZnFlix NASCAR team, (GameZnFlix, Inc.) which currently enjoys a points lead for the "Rookie of the Year" title in the NASCAR Whelen All-American Series. American Food Holdings will cross- promote extensively with the Team JUGULAR/GameZnFlix NASCAR team as it begins to market the JUGULAR Jerky all over the world. Images of the racecar will appear on the JUGULAR packaging, the soon-to-be-launched www.jugularjerky.com and www.gnfracing.com sites as well as on all the JUGULAR Jerky point-of-purchase materials. This provides American Food with a distinct competitive advantage, as there are few if any brands in the beef jerky market that compete successfully in NASCAR -- the world's most watched televised sport. The associate sponsor of Team JUGULAR/GameZnFlix is www.gnfgames.com, an innovative company that distributes "GameZnFlix" branded membership cards which offer video and movie rentals to customers worldwide. The GameZnFlix membership cards will be offered inside the JUGULAR Beef Jerky packaging under a cross-promotional agreement with American Food.

The JUGULAR brand offers other vital strategic advantages to American Food as the company can cross-promote with all of the diverse products currently offered under the JUGULAR brand by other JUGULAR licensees including the JUGULAR Energy Drink. Las Vegas, Nevada based Gamma Pharmaceuticals, Inc., is the manufacturer of the JUGULAR Energy Gels, Energy Strips, Sunscreen, Vitamins, Lip Balm and Hand-Sanitizers under an exclusive license from JUGULAR, Inc.

In May of 2007 on Memorial Day weekend, Gamma Pharmaceuticals promoted JUGULAR as the Official Sponsor of Fort Bragg Triathlon and "Military Day" at Fort Jackson, which attracted tens of thousands of military men and women. Fort Bragg is the home of the 82nd Airborne and is the largest military base in the US.

Mr. Lajtay states, "I created JUGULAR, Inc. to market innovative products to people all over the world in an unforgettable way! The name has enormous crossover appeal in the trade and inspires consumers. I have never met someone who could forget the name of my company, not a single one! American Food is by far one of the best manufacturers of beef jerky in the world and I am immensely proud to be able to say that they are JUGULAR's exclusive licensee for this rapidly expanding beef jerky market."

Dennis Reinhold, President of American Food Holdings, Inc., states, "Our entire company, including my father, Paul Reinhold, is incredibly excited about the JUGULAR brand identity and the 'Go for the JUGULAR!' tagline. JUGULAR hits our target market perfectly and will enable us to seize the attention of consumers all over the world. We all look forward to an enduring and mutually rewarding relationship with JUGULAR, Inc."

About American Food Holdings, Inc.

American Food Holdings, Inc. (AFHN) is the parent company of Reinhold and Timko®, a company whose management has a combined 210 years of experience in the production of fine quality beef and meat snacks. AFHN's Reinhold & Timko® division has manufactured quality jerky and meat snacks in Michigan since 1983. In 1997, Reinhold & Timko® built a state-of-the-art 20,000 sq. ft. USDA-inspected facility capable of producing millions of pounds of snacks a year. The company currently distributes its quality snacks through company-owned and privately owned outlets as well as nationwide distributors. Expansion plans include opening new outlets, franchising and profitable food acquisitions.

www.americanfoodholdings.com

American Food Co., Inc. manufactures and markets beef jerky and other snack foods under the Reinhold & Timko® Beef Snacks brand name. The Company's jerky product line includes items made from premium cuts of beef, chicken and turkey. American Food supplies products to more than 300 distributors across the US.

The Company's meat products are USDA-inspected and seasoned with a blend of high quality natural spices and seasonings. These products are high in protein and low in fat, sugar and carbohydrate. American Food's meats don't contain Monosodium Glutamate (MSG), an ingredient harmful to some consumers.

Our Locations:

BEEF JERKY OUTLET                 BEEF JERKY OUTLET
4225 HIGHLAND RD                  5831 17 MILE RD
WATERFORD, MICH 48328             ST HGTS, MICH 48310
MELISSA CASPERS (248-738-2555)    JEFF GURZICK (586-977-3986)

BEEF JERKY OUTLET of Nashville    BEEF JERKY OUTLET
433 OPRY MILLS DR.                55136 VAN DYKE RD
(in front of bass pro)            SHELBY TOWNSHIP, MICH 48315
NASHVILLE, TENN 37214             ANGELA ORMSBY (586-786-7407)
RICK JONES (865-680-4692)

BEEF JERKY OUTLET                 BEEF JERKY OUTLET
3609 OUTDOOR SPORTSMAN PLACE      50961 HAYES RD
(UNIT 3)                          SHELBY TWP, MICH 48315
KODAK, TENN 37764                 STEPHANIE ROTH (586-532-1910)
SCOTT PARKER (865-932-4333)

BEEF JERKY OUTLET                 BEEF JERKY OUTLET
12951 METRO PARKWAY STE 12        39773 GARFIELD RD
FT MEYERS, FLORIDA 33966          CLINTON TWP, MICH 48038
DAVID ENGH (239-561-6900)         SARA MILLS (586-228-7030)

BEEF JERKY OUTLET
N. FORT MEYERS, FLORIDA
DAVID ENGH (239-561-6900)

About GameZnFlix, Inc.

GameZnFlix is primarily an online video game and movie rental and additionally, provides video on demand movies for purchase. With memberships starting as low as $8.99, subscribers can rent both video games and movies with no late fees or due dates. Membership for rental services is located on the Internet at www.gnfgames.com and video on demand is located at www.gnfdigital.com.

Notice: Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact included in this release, including, without limitation, statements regarding potential future plans and objectives of the company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Technical complications that may arise could prevent the prompt implementation of any strategically significant plan(s) outlined above. The company cautions that these forward looking statements are further qualified by other factors including, but not limited to those set forth in the company's Form 10-KSB filing and other filings with the United States Securities and Exchange Commission (available at http://www.sec.gov/). The company undertakes no obligation to publicly update or revise any statements in this release, whether as a result of new information, future events or otherwise.

Contact Information

  • For Information Contact:
    Dennis Reinhold
    President
    American Food Holdings
    586-781-3000