American Giant Launches as New Men's Clothing Line

SAN FRANCISCO, CA--(Marketwire - Feb 1, 2012) - Today, American Giant launched as a new men's clothing brand, introducing its first line: the world's highest quality sweatshirts, made to last for decades, get better with age, and fit as if they were custom-made. As a pure e-commerce brand and retailer, American Giant delivers premium sportswear directly to customers without the markup of retail prices.

The company is founded by former Chrome President Bayard Winthrop, who was inspired to make top-of-the-line, American-made clothes at reasonable prices -- just like the kind he used to wear as a kid. After months of perfecting a proprietary 100% cotton fabric, and obsessing over every stitch, design, fit, zipper and snap, American Giant is finally making its sweatshirts available to the public online at www.american-giant.com.

Available in five styles including a zip-up hoodie, pullover hoodie, half-zip, classic crew and snap-up cardigan, the new sweatshirts are the best quality in the world. Inspired by an American palette, they are available in red, heather gray, indigo blue, off-white, black, brown and burnt orange.

The sweatshirt line is the first in what will become a full line of men's premium basics, which will be rolled out in phases roughly every six weeks.

Rethinking American Apparel

American Giant is rethinking men's apparel, eliminating the unnecessary costs associated with traditional retail and investing in the highest-quality fabrics, construction and finishing details. As a direct-to-consumer brand, American Giant is able to offer the best quality sweatshirts on the market, made in America and sold at a reasonable price.

America once produced the best clothes in the world; clothing people could believe in at prices that were accessible. But as brands were pressured to reduce costs, and supply chains became increasingly complex, the American clothing industry lost its way. Left with few choices, many men have grown accustomed to wearing ill-fitting clothes from brands that don't inspire.

American Giant Founder and CEO Bayard Winthrop said, "Our goal is to make great clothes at reasonable prices right here in America. That's it. There's a strong and growing demand for American-made clothes, crafted with the attention to detail, quality and fit of a previous era. By rethinking the entire apparel supply chain, we believe we can deliver the best products at amazing prices, and ultimately raise people's expectations for retail."

Pricing and Availability

American Giant's full line of premium sweatshirts is available today at www.american-giant.com. Prices range from $59 to $89, with free shipping and returns on all orders. Customers can order online and try clothes on at their convenience, knowing that American Giant allows for unconditional returns, free of charge.

About American Giant

American Giant is the first men's brand to rethink the supply chain in order to invest in the highest quality American-made clothing on the market today. The company is changing the standard for mainstream menswear with a direct-to-consumer experience that offers the best quality products on the market, at great value, all made in America. American Giant clothes are made to fit well, get better with every wash and set new standards for quality and value. For more information, go to www.american-giant.com.