SOURCE: American Green, Inc.

September 03, 2014 08:15 ET

American Green Acquires Truth Lighting -- An Industry Leader in Full Spectrum Lighting for Cultivation

TEMPE, AZ--(Marketwired - Sep 3, 2014) - American Green, Inc. (OTC: ERBB) announced today that it has acquired Truth Lighting LLC -- the leading full spectrum lighting system. Truth is a technology company based out of Massachusetts that has been solely focused on providing highly effective lighting technologies for organic growers.

This acquisition deeply strengthens American Green's Jurassic cultivation division and provides the company with a strong edge in supplying indoor grow facilities with the tools they need for effective lighting in order to improve bottom line numbers with an increase in harvest yields, while decreasing energy costs.

"This is an important move for American Green. In one motion we have taken control of a system that reduces carbon footprint, improves grow technology, and can easily do one million dollars in top line revenues in its first year," says Michael Silvia, head of the Jurassic Cultivation division for American Green.

Seth Whitney, the founder of Truth Lighting and an active participant in the organic grow community for several years added:

"We want truth lighting to be the ultimate culmination of modern energy savings technologies and advanced research into plant growth development. Our customizable modules and ability to self-diagnose and fix any problems within the units gives us a huge upper hand. With the industry's leading full spectrum system, it not only gives us high lumens but also achieves the highest PAR (Photosynthetically Active Radiation) output for their recommended areas. This makes me feel incredibly confident in guaranteeing that any customer can gain .55 Grams Per Watt (GPW) - where most growers can achieve .42 GPW, with HID only the experienced, established gardener achieves .66 GPW."

Photosynthetically Active Radiation (PAR), designates the spectral range (wave band) of solar radiation from 400 to 700 nanometers that photosynthetic organisms are able to use in the process of Photosynthesis. Prior to the Truth Lighting system -- the highest PAR in a 1000w HPS is around 600-620, while the Truth system will be in the 671-700 range, factoring an average of 12.5% higher output.

In regards to further technical information, here are some specifications on the Truth Lighting M16, which is a 1200-watt panel that consists of sixteen 25x3 watt LED (Light Emitting Diodes) Modules. Each Module has a actual output wattage of 47.5 watts making the M16s actual output wattage at around 760 watts. The M16 is drawing 6.8 amps @ 110v and 3 amps @ 240v, All Truth Lighting units are rated for 85-264v. The cost Per Day at 12/12 (twelve hours on, twelve off) is $1.05. The cost per day at 18/6 is merely $1.57.

M16 Cooling: It requires 2,660 BTU to properly manage the heat output.

Foot Print: 4'x4' @ 12" from canopy Level 4'6" x 4'6" @ 18" from canopy level 5'x5' @ 24" from canopy level.

Committed to providing best-in-class technologies for growers nationwide, this acquisition is another great product that American Green will provide to grow facilities and help them save a lot of money on energy costs -- something all growers strive to achieve for their overall bottom line.

Interested parties will be able to view a more comprehensive list of features and full technical documentation of Truth Lighting on in coming days.

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American Green became the first publicly traded medical marijuana dispensary brand in the world, back in 2009. Since then, the company has developed retail, brand, and commercial cultivating solutions in partnership with licensed retail medical marijuana dispensaries nationwide.

The company is dedicated to the renewal of the American economy and beyond through hard work and a clear vision. Besides the ZaZZZ machine, the company has several media properties, a cultivation division including Jurassic water, and is constantly in development of new business opportunities.


Except for any historical information contained herein, the matters discussed in this press release contain forward-looking statements that involve risks and uncertainties, including those described in the Company's Securities and Exchange Commission reports and filings. Certain statements contained in this release that are not historical facts constitute forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, and are intended to be covered by the safe harbors created by that Act. Reliance should not be placed on forward-looking statements because they involve unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied. Forward-looking statements may be identified by words such as estimates, anticipates, projects, plans, expects, intends, believes, should and similar expressions and by the context in which they are used. Such statements are based upon current expectations of the Company and speak only as of the date made. The Company undertakes no obligation to update any forward-looking statements to reflect events or circumstances after the date on which they are made.

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