American Green's 2016 Initiatives

TEMPE, AZ--(Marketwired - Dec 15, 2015) - American Green, Inc. (OTC PINK: ERBB) today has delineated its initiatives for 2016 and beyond. The executive management team has designed and prioritized those initiatives by each's ability to drive revenue and profit to its core business and strengthen its balance sheet.

Jonathan Miller, Chief Operating Officer, explained, "The tenets of our focus are:

• Seek opportunities to produce and distribute marijuana products under the brand American Green;
• In strict adherence to state regulations, target partnerships with existing cannabis operations and promote the American Green brand;
• Always be on the lookout to take advantage of exciting new opportunities which may arise from this nascent industry;
• Build a solid team that can expand the company's model into every state."

Miller continued, "We expect that taking these important steps will lead to substantial corporate profit, greater earning per share, and higher share price." 

"Currently, American Green is making investments in fixed assets and existing operations to improve them and increase their value. We have already begun work on initiatives in Colorado, Oregon, and AZ and expect a positive result from these efforts as early as the first quarter 2016. These are important milestones in the Company's change of direction and the year-end is a perfect time to update shareholders on American Green initiatives for 2016."

David Gwyther, American Green's Chairman of the Board, said, "The goal is a targeted approach to driving revenues and profits derived from businesses in the marijuana market 'as close to the plant' as currently allowed in the states in which we are operating." Market timing for our organic growth strategy could not be better, and we intend to continue to leverage and expand the American Green brand and to become a leader in the lucrative and growing marijuana market segment."

The Phoenix cultivation facility that we are building for our licensed client is expected to begin producing cannabis for sale in first quarter 2016. Shareholders can count on additional updates as each phase of our initiatives unfold. The site remodeling has already begun, and the design and operational layout is almost complete. 

Also, American Green has entered into negotiations for the acquisition of a commercial site for our client Natural Herbal Remedies, which we intend to serve as the flagship of dispensary operations in Arizona. Premium products grown and produced at the cultivation site will be consistent with the American Green-branded premium products offered in both Colorado and Oregon. In the State of Arizona, these products will be available first and foremost in the Phoenix-area dispensary. The company will announce the dispensary location as soon as all the site applications are approved.

Miller explains, "We are excited to report excellent progress with the exclusive branding agreements for packaging for flower and extraction products in both Colorado and Oregon. We are confident we have attained a unique look and feel with the packaging and look forward to proving our model in these states. We are establishing procedures and methodologies which I believe will lay the groundwork in rolling out American Green Premium products in other states as part of our company's planned nationwide expansion."

Everyone working at American Green believes there's never been a better time to invest in the cannabis sector and specifically, be an investor in American Green. Shareholders should be able to count on American Green to position itself to take advantage of many of these literal once-in-a-lifetime opportunities as they present themselves.

Visit the American GreenZine at americangreen.com for up-to-the-second, trending articles and reports on the cannabis industry.

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NOTES ABOUT FORWARD-LOOKING STATEMENTS
Except for any historical information contained herein, the matters discussed in this press release contain forward-looking statements that involve risks and uncertainties, including those described in the Company's Securities and Exchange Commission reports and filings. Certain statements contained in this release that are not historical facts constitute forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, and are intended to be covered by the safe harbors created by that Act. Reliance should not be placed on forward-looking statements because they involve unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied. Forward-looking statements may be identified by words such as estimates, anticipates, projects, plans, expects, intends, believes, should and similar expressions and by the context in which they are used. Such statements are based upon current expectations of the Company and speak only as of the date made. The Company undertakes no obligation to update any forward-looking statements to reflect events or circumstances after the date on which they are made.

About American Green, Corp.
American Green, Corp., became one of the first publicly traded technology companies in the medical cannabis industry in the world, beginning in 2009, with the introduction of the ZaZZZ machine for automated, age-verifying dispensing of cannabis-based medicines. Now, with over 50,000 individual shareholders, more than any other company in the cannabis sector, American Green's mission is to be the cannabis & industrial hemp industry, seed-to sale innovator, leveraging our team of professionals, as well as value-added companies and products - spanning cultivation, manufacturing and extraction, retail, and community outreach. We strive to develop sustainable businesses, while increasing shareholder value, and awareness beyond our industries.