SOURCE: American Greetings

American Greetings

September 07, 2016 12:56 ET

American Greetings Continues Making Birthdays Unforgettable With New Michael Bolton Collaboration

Grammy Award-Winning Singer/Songwriter Featured in Fourth Customizable Video Ecard

CLEVELAND, OH--(Marketwired - September 07, 2016) - Is any birthday really complete without someone singing the quintessential "Happy Birthday" song? What if the singer happened to be the winner of multiple Grammy Awards who has sold more than 65 million records worldwide? That's a heck of a birthday celebration and the perfect way to make any birthday an unforgettable one! American Greetings is proud to introduce the fourth customizable video ecard collaboration with music icon Michael Bolton.

"It's been so much fun working with American Greetings to help people celebrate birthdays in an exciting new way," said Bolton. "I hope fans enjoy the combination of music and greeting cards because they work so well together to make people happy!"

Available now on Americangreetings.com, the brand-new digital greeting card allows consumers to choose from more than 900 pre-recorded names, so the recipient truly gets a personal birthday serenade from the one-and-only Michael Bolton. There is even a selection of popular endearments, such as Mom, Dad, Sister, Grandma, Grandpa, Friend, Buddy and more, for those who cannot find an exact match for their recipient's name.

"We were thrilled to have the opportunity to work with Michael Bolton again to create another birthday card!" said Jenn Branch, Director of Video Development and Product at American Greetings. "Our customers have absolutely loved sending the first card we created with Michael -- which is a fun, over-the-top celebration featuring his timeless voice as well as his great comedic skills. When thinking about a second card, we wanted to offer something completely different and decided to go classic. The time-honored 'Happy Birthday' song delivered by Michael's amazing voice makes for an epic birthday!"

Consumers can find this Michael Bolton card and more digital options for staying connected at www.americangreetings.com. A great selection of inspiring cards from American Greetings is also available in the app stores for mobile devices, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information on American Greetings, please visit www.corporate.americangreetings.com. You can also follow American Greetings on Twitter, Facebook, American Greetings blog, YouTube, Pinterest, Google+ and Instagram.

About American Greetings Corporation

As a leader in meaningful connections, American Greetings Corporation is a creator and manufacturer of innovative social expression products that assist consumers in making the world a more thoughtful and caring place. Founded in 1906, the Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.9 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit www.corporate.americangreetings.com.

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