SOURCE: American Health Holding, Inc.

American Health Holding, Inc.

March 06, 2009 00:00 ET

American Health Announces New Disease Management and Lifestyle/Wellness Programs

WORTHINGTON, OH--(Marketwire - March 6, 2009) - American Health Holding, Inc. today unveiled its new Population Health Management program, aimed at helping payers and employers address rapidly rising health costs while assisting individuals in achieving optimal health.

Comprised of both Disease Management and Lifestyle/Wellness components, Population Health Management is designed to help individuals become more involved in managing their health. Program highlights include disease management and lifestyle coaching; interactive online tools; at-home and onsite biometric testing; onsite and online educational programs; and disease-specific equipment, such as glucose meters, weight scales, and blood pressure cuffs, which are equipped to send electronic readings to American Health's Nurse Coaches.

"Traditionally, Disease Management has placed an emphasis on helping to minimize health complications that result from the presence of chronic conditions," states Michael J. Reidelbach, President and CEO of American Health. "However, Population Health Management addresses the health needs of everyone -- helping individuals achieve personalized goals to effectively manage a chronic condition, establish healthy-living habits, or maintain a healthy lifestyle."

American Health's proprietary i-Suite software provides superior integration of data via leading-edge predictive modeling capabilities, biometric screenings, and a health assessment. This facilitates early identification of individuals who can benefit from Disease Management and Lifestyle/Wellness resources.

To promote program participation, each eligible household receives a Welcome Kit, which details the program benefits and options. The kit also contains healthy living information, product samples to help individuals effectively manage their health, and an At-Home Biometric Test. The test, which measure HbA1c and cholesterol levels, can help employees learn if they have or are at risk for developing diabetes or heart disease.

"One of the unique elements of the Disease Management program is the disease-specific equipment that is offered to participants," notes Jan Marie Reed, Vice President of Marketing and Client Services. "The equipment, which can electronically send results to our Nurse Coaches, includes an online consumer portal that allows participants to track their results and easily print their testing history to share with their physicians. This promotes successful self management and enables our Nurse Coaches to monitor participant progress and provide appropriate coaching."

American Health's Disease Management coaching is taking aim at the self-management competencies that drive behaviors and patient activation. The company has adopted the Patient Activation Measure™ (PAM™). Utilized by leading health care organizations, the PAM™ is a clinically-proven behavioral evaluation tool that assesses an individual's confidence, knowledge, skills, and ability to self-manage a chronic condition. Results of the assessment are used to help coaches collaborate with participants to set behavior-change goals and pursue action steps that are tailored to the needs of each participant.

Participants in American Health's Lifestyle/Wellness program have a variety of educational tools available to them, including a Health Web Portal.

The Portal provides healthy living information, a drug dictionary, health and fitness trackers, online health coaching programs, a disease and condition center, heart attack risk factor assessment, menu planner, quizzes, glossaries, self-care tools, a prescription drug guide, symptom checker, Live 24/7 Nurse Chat, and a Health Assessment (HA). The Portal even has an Incentive Tracking and Reward Fulfillment Center that enables employers to provide gift card rewards to employees who engage in healthy behaviors.

The HA is a critical component of the Lifestyle/Wellness program, as it helps participants identify ways in which they are effectively managing their health and how they can reduce their modifiable personal health risks. The HA results are used to stratify participants based on their level of risk and identify those who can benefit most from working one-on-one with a Lifestyle Coach.

Participants who meet the criteria for participating in Lifestyle Coaching receive education and support to develop personalized plans for improving nutrition, implementing and adhering to a fitness program, managing stress, and modifying other lifestyle behaviors that impact health and well-being.

"The goal of our programs is to provide personalized education, coaching, and support to individuals to help them establish and maintain a healthier lifestyle," says Reed. "We are proud to offer a fully-integrated solution that will cut long-term health care expenses and improve the health status of a population."

ABOUT AMERICAN HEALTH HOLDING, INC.: American Health Holding is a multi-URAC accredited medical management firm that provides services that span the health care continuum, including Case Management, Utilization Management, Disease Management, Lifestyle/Wellness, Maternity Management, Medical Review, Hospital Bill Auditing, and Pharmacy Benefits Management. Offerings also include Case Management Specialty Services that encompass Neonates, Organ Transplant, and Oncology Services. American Health Holding's superior technology, which includes a comprehensive suite of internet products, provides a level of flexibility that supports integrated solutions for creating healthy outcomes. For more information about American Health Holding, visit the website:

Contact Information

  • Contact:
    Joanna Callihan
    Marketing Specialist
    American Health Holding, Inc.
    (614) 818-3222 Ext. 1431