American Heritage 'America's Original E-Cig(TM)': Same Realistic Look, Feel and Taste Customers Love, Now Lasts Longer

LAS VEGAS, NV--(Marketwired - Apr 21, 2014) -  American Heritage International Inc., 'America's Original E-Cig™,' ("American Heritage") (OTCQB: AHII), is pleased to announce that it's 'best in class' premium electronic cigarette has been upgraded with new technology which has resulted in a longer lasting e-cig that has maintained the realistic look feel and taste that its customers have come to love.

Anthony Sarvucci, CEO of American Heritage, said, "Every day American Heritage receives customer feedback on our product. The consensus is that customers believe as we do, that our product is the closest they can get to a traditional cigarette on the market today, but they would just like it to last a little bit longer. We have heard their request, we have taken action and our new and improved premium electronic cigarette is the result. The lifespan of our previous version was good, our new version is even better and both provide the realistic qualities that we've become famous for." Mr. Sarvucci went on to say, "I would like to personally thank all the customers who took the time to call and write American Heritage to provide feedback. Your opinion matters and plays a large part in our ongoing product development."

American Heritage would like to remind its customers that it has not changed the size, feel or taste of the brand to increase longevity as some of its competitors have. American Heritage understands that what its customers want is an electronic cigarette that is as close to a traditional cigarette as possible without the negatives associated with smoking them. The new and improved American Heritage premium electronic cigarette is available for sale online, in vending machines and at select retail outlets across America.

About American Heritage International Inc.

American Heritage "America's Original E-Cig™" is a publicly traded company that manufactures, distributes and sells the American Heritage™ brand of disposable premium electronic cigarettes. American Heritage is currently in an advantageous position to become one of the leaders in the fast growing electronic cigarette industry.

American Heritage's disposable premium electronic cigarettes have combined authentic true to life flavor with a soft filter which has pushed it to the forefront in terms of genuine look, feel and taste. All of American Heritage's ingredients are food grade quality and 100% produced in America for a safer and more enjoyable experience than the majority of its competitors can provide.

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Forward-Looking Statements

This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and the company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although management believes that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the company's annual report on Form 10-K for the most recent fiscal year, quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.