SOURCE: American Heritage International

American Heritage International

January 29, 2014 07:30 ET

American Heritage™ Kicks Off 'Spirit of America' Marketing Campaign by Sponsoring Bauman Racing in Legendary Mint 400 Off-Road Extravaganza

LAS VEGAS, NV--(Marketwired - Jan 29, 2014) - American Heritage International Inc. ("American Heritage") (OTCQB: AHII) is today announcing that to kick off its 'Spirit of America' marketing campaign, it will be sponsoring Bauman Racing in the biggest off-road race in the United States; the upcoming General Tire Mint 400. www.themint400.com

Anthony Sarvucci, CEO of American Heritage, said, "Our primary target consumers are long time blue collar smokers who love smoking but understand that their health and lifespan may dramatically decrease by continuing their habit. By sponsoring a local racing team in such a high profile event we believe that this targeted value-based advertising is money well spent.

"Last year the event was broadcast on the SPEED Channel (Now Fox Sports 1) to 78 million homes and re-aired an average of eight times throughout the year -- making it the most watched desert off-road racing program in North America. We are expecting similar exposure for our American Heritage brand in this year's race."

The General Tire Mint 400 will return to the entertainment capital of the world, Las Vegas Nevada, from Wednesday, March 12th through Sunday, March 16th. The Mint 400 will feature three days of pre-race festivities in the heart of downtown Las Vegas, followed by the most challenging and thrilling off-road race of the year.

The Bauman Racing/American Heritage Race Car will be on display for viewing both before and after the race at American Heritage's sponsored tent location. American Heritage management will be on-site giving away gift packs and talking about its premium brand of electronic cigarettes.

About The Mint 400

The General Tire Mint 400 is the oldest, roughest, most spectacular off-road race in North America. It was started in 1967, and is steeped in American lore, as thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert. With over 300 race teams, 20 classes of vehicles, and more than 20,000 spectators, The Mint 400 is currently the biggest off-road race in the world.

About American Heritage International Inc.

American Heritage is a publicly traded company that manufactures, distributes and sells the American Heritage™ brand of disposable premium electronic cigarettes. American Heritage is currently in an advantageous position to become one of the leaders in the fast growing electronic cigarette industry.

American Heritage was formed with the goal of saving lives by producing the most realistic disposable electronic cigarette in the market today, providing traditional smokers with a healthier alternative.

American Heritage's disposable premium electronic cigarettes have combined authentic true to life flavor with a soft filter which has pushed it to the forefront in terms of genuine look, feel and taste.

All of American Heritage's ingredients are food grade quality and 100% produced in America for a safer and more enjoyable experience than the majority of its competitors can provide.

http://www.americanheritageonline.com

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Forward-Looking Statements

This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and the company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although management believes that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the company's annual report on Form 10-K for the most recent fiscal year, quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

Contact Information

  • CONTACT:
    American Heritage International Inc.
    Vincent Bonifatto
    (702) 726-6836
    Email Contact
    Tivoli Village
    410 South Rampart
    Suite 390
    LAS VEGAS, NV 89145
    USA