American Heritage Names Tobacco Education & Cessation Crusader Rick Bender to Advisory Board


LAS VEGAS, NV--(Marketwired - Jul 17, 2014) - American Heritage International Inc. 'America's Original E-Cig™', ("American Heritage") (OTCQB: AHII), today announced the addition of tobacco education & cessation crusader Rick Bender to its Advisory Board. At the age of 26 Rick was diagnosed with cancer as a result of his use of tobacco. In April of 1989 he underwent the first of four major surgeries to remove the cancer. He lost 1/3 of his tongue, 1/2 of his jaw and 25% use of his right arm. Lucky to be alive and still fighting the effect of his tobacco use, Rick has dedicated himself for the last 24 years to preaching against the evils of tobacco use to school age young people and adults all across North America as well as testifying at a Congressional Sub-Committee hearing on the subject.

Bender said on joining the advisory board, "In terms of tobacco use, Electronic Cigarettes are the single biggest agent of change the world has ever seen. I chose to be a part of American Heritage due to the fact that they have made it easy to switch from traditional tobacco products and all of their unhealthy side effects to e-cigs by providing an e-cig that is the most realistic in look, feel and taste. Further, American Heritage is in no way marketing to minors via 'bubble gum' flavors or fancy delivery devices. Their product looks like a cigarette, tastes like a cigarette and feels like a cigarette, yet it is not a traditional cigarette. The fact that they are marketing exclusively to existing tobacco smokers who should stop smoking, but for whatever reasons do not wish to do so, is a huge plus in my book and yet another reason to choose American Heritage."

Rick Bender joins former 'Winston Man' David Goerlitz on the Advisory board and together they bring a wealth of experience, knowledge and industry contacts to American Heritage as the Company continues to expand its distribution both in the US and Europe as well as prepare for the forthcoming industry regulation.

About American Heritage International Inc.
American Heritage, "America's Original E-Cig™," is a publicly traded company that manufactures, distributes and sells the American Heritage™ brand of disposable premium electronic cigarettes. American Heritage is currently in an advantageous position to become one of the leaders in the fast growing electronic cigarette industry.

American Heritage's disposable premium electronic cigarettes have combined authentic true to life flavor with a soft filter which has pushed it to the forefront in terms of genuine look, feel and taste. All of American Heritage's ingredients are food grade quality and 100% produced in America for a safer and more enjoyable experience than the majority of its competitors can provide.

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Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and the company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although management believes that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the company's annual report on Form 10-K for the most recent fiscal year, quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

Contact Information:

CONTACT:

Investor Relations:

Bev Jedynak
312-943-1123
IR@americanheritageonline.com

American Heritage International Inc.

American Heritage International Inc.
Vincent Bonifatto
Tivoli Village, 410 South Rampart Rd, Ste 390
Las Vegas, NV 89145
www.americanheritageonline.com