March 28, 2006 00:25 ET

"American Idol," Final Four Help Fuel Online Betting Frenzy Continues to Report Brisk Traffic From "American Idol" Wagering and Decent March Madness Results

MIAMI BEACH, FL -- (MARKET WIRE) -- March 28, 2006 --, the world's leader in online betting news pertaining to sports, entertainment and the political landscape, reports continued brisk traffic as a result of the "American Idol" betting frenzy.

"Whereas approximately two of our sponsors offered betting odds on 'American Idol' last season, this year at least half of the companies represented on are listing odds on this phenomenally successful show," commented Gambling911 Founder and President, Christopher Costigan. "'American Idol' has helped propel our web enterprise to record traffic numbers during the month of March."

Even hardcore old school sports bookmakers the likes of Gambling911 endorsed have jumped on the bandwagon.

"I've never seen anything like it!" said Mickey Richardson, CEO of "It is unbelievable how many calls we received asking to post more and more odds on 'American Idol.' I said it once and I'll say it again -- this show is fast becoming the Super Bowl of the entertainment world."

BetCRIS responded this week by breaking down the "American Idol" winner into both a Female and Male category, which essentially allows customers improved odds of winning. Chris Daughtry and Katharine McPhee lead the way in both their respective categories. Daughtry is a favorite to win it all at most online betting companies.

"Our traffic numbers continue to reach a fevering pitch immediately following the 'American Idol' elimination show that now airs Wednesday nights," Costigan stated. " has registered an unprecedented 100-plus 'American Idol'-related search queries per minute."

Whereas the web site's traffic normally levels off following Super Bowl Sunday, has witnessed quadrupled readership., a traffic monitoring web site, shows a 40% increase in reach per million over the past three months. The site currently ranks at an impressive 8,793 among all web sites.

March Madness, arguably the most bet-on sporting event over a period of time in North America, has helped drive traffic towards as well.

"I wouldn't call it extraordinary," commented Costigan. "But I would say March Madness has been relatively good for us considering the vast amount of competition in this arena." is forecasting a more impressive Final Four, which features the Cinderella story of George Mason.

"We are seeing more inquiries related to the Final Four and George Mason than any other subject matter during this March Madness stretch."

Ironically, it's been the Duke Lacrosse scandal involving an alleged rape that has resulted in the most readership as of Monday. That story was first reported by the The News & Observer of Raleigh on Sunday.

"Coverage of the Duke scandal has witnessed more than double the amount of traffic than the next most popular story on," Costigan noted.

That school's number one seeded basketball team was eliminated over the weekend. is mentioned this month in the cover story of Forbes Magazine's highly popular "Billionaire" issue.


Costigan Media LLC is the parent company of and worldwide leader in multimedia coverage pertaining to sports, gambling, politics and entertainment. Through its 24 hour flagship news and entertainment web site, provides all the latest stories from a wide gamut of subject matter with a special emphasis on gambling-related odds and Internet trading. In addition to being mentioned in the cover story of Forbes 2006 "Billionaire" issue,'s Founder and President, Christopher Costigan, was also recently quoted exclusively in a piece appearing in the Red Herring.

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