SOURCE: American Laboratory

American Laboratory

January 18, 2011 13:01 ET

American Laboratory Site Redesign Creates Ultimate Online Resource for Laboratory Scientists and Increases Product Visibility

SOUTH SAN FRANCISCO, CA--(Marketwire - January 18, 2011) - American Laboratory, a leading publication for the laboratory industry, today announced the launch of their newly redesigned website featuring open-access technical articles, an integrated product directory, product and technology videos, and a built-in social commenting system. The new design signifies American Laboratory's continual effort to improve both resources for the laboratory science community, and product exposure and reach for laboratory equipment marketers.

American Laboratory has created the ultimate online resource for Laboratory Scientists. By pairing technical articles with detailed product specifications and a convenient way to connect with the suppliers, American Laboratory provides scientists the information they need at every stage of the buying cycle. Online videos showcase the latest technologies and streamline decision making by demonstrating new applications and techniques. "With the addition of the product directory and the technology videos we hope to make laboratory scientists more informed decision makers," said Robert Sweeney, Publisher, American Laboratory/Labcompare.

American Laboratory has also created a more complete advertising platform for marketers by increasing ad space and product visibility throughout the site. "At American Laboratory, we are always looking for ways to deliver more value to our advertisers," said Bo Purtic, PhD, MBA, General Manager of American Laboratory/Labcompare. "The redesign provides an improved experience for our users and will ultimately result in greater returns for our customers."

American Laboratory
Headquartered in South San Francisco, California, American Laboratory/Labcompare is a subsidiary of CompareNetworks, Inc., a leading global media company for the life science, healthcare and information industries. American Laboratory/Labcompare provides a platform for connecting the buyers, users, and sellers of laboratory products and equipment. By combining an in-depth knowledge of laboratory technologies with the power of the Internet, American Laboratory/Labcompare offers a dynamic, relevant, and innovative media-based marketplace for laboratory information. 

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