SOURCE: Delivra


July 19, 2011 06:05 ET

American Le Mans Series Selects Delivra as Official Email Service Provider

INDIANAPOLIS, IN--(Marketwire - Jul 19, 2011) - The American Le Mans Series (ALMS) presented by Tequila Patrón has teamed with Indianapolis-based Delivra ( to make it the Official Email Service Provider for the world's leading sports car championship. A full line of Delivra services and technologies is assisting the ALMS in broadening its reach to an extensive collection of constituents.

"Integrated communications have never been as critical to our business as it is now," said Ed Triolo, ALMS vice president, Marketing and Brand Development. "The ability to deliver our message to our fans, partners and media is of utmost importance, and we are fortunate to have a partner like Delivra. Its level of expertise and position as a leader in the field of digital communication solutions makes Delivra another ideal fit as a partner of the American Le Mans Series presented by Tequila Patrón."

The Series has been a Delivra client since the 2010 season. It has been instrumental in distributing ALMS information to an ever-growing database and more importantly guaranteeing delivery of content to subscriber inboxes around the world. The reliability of Delivra's platform combined with an easy-to-use interface and system for analytic tracking provides additional benefits to the partnership.

"We are thrilled to take our relationship with the American Le Mans Series to the next level," said Neil Berman, CEO and president of Delivra. "The ALMS is known for its marketing expertise, and we're looking forward to further assisting the ALMS reach its marketing and business goals."

About Delivra
Named to the 2011 Best Places to Work in Indiana and the 2010 Indiana Companies to Watch, Delivra offers permission-based email marketing software and personalized services at an attractive price. Delivra has clients nationwide of all sizes and in all major industries including Del Monte, American Legion, National Geographic, Butler University, US Rowing, Harris Connect and Samsung. Founded in 1999, Delivra is privately held and is headquartered in Indianapolis. For more information, visit

About American Le Mans Series
Visit the American Le Mans Series' schedule page for information on tickets and area accommodations. Fans can follow the Series on Twitter (almsnotes), Facebook and the official YouTube channel.

Contact Information

  • For information contact:

    Linda Muskin
    Email Contact
    (847) 432-7300

    Ryan Smith
    American Le Mans Series
    Email Contact
    (706) 654-2983, Ext. 319