SOURCE: American Lung Association

August 23, 2005 13:56 ET

American Lung Association Applauds Court Ruling in Favor of truth® Smoking Ads

Campaign Will Continue to Protect Children, Save Lives

Statement of John L. Kirkwood, President and CEO, American Lung Association, August 23, 2005

NEW YORK, NY -- (MARKET WIRE) -- August 23, 2005 -- The American Lung Association applauds Monday's court decision that the American Legacy Foundation's landmark truth® youth smoking prevention ad campaign does not breach terms of the tobacco industry settlement. In ruling for truth® and against Lorillard Tobacco Company, the court has ruled in favor of public health and protecting our children from the deadly dangers of smoking.

The American Lung Association filed an amicus curiae brief in support of the Foundation and its truth® campaign, so we share in the Legacy Foundation's delight in the ruling by the Delaware Chancery Court.

According to the American Journal of Public Health (March 2002), the truth® campaign is responsible for approximately 300,000 fewer young smokers. The campaign's edgy, sometimes humorous ads provide teens with the truth about tobacco industry tactics, tobacco addiction and tobacco-related disease.

At a time when the tobacco industry is spending more than $15 billion each year to market its products to our children, it is incredibly important that campaigns such as truth® continue to expose the dangers of tobacco and give young people the ammunition they need to stay tobacco-free. Coupled with meaningful policy change supported by the American Lung Association -- including higher cigarette taxes, smokefree public places and workplaces, and well-funded tobacco control programs -- the truth® campaign can continue to save lives by reducing the number of Americans becoming addicted to tobacco.

Contact Information

    Diane Maple