SOURCE: The Hayzlett Group

December 19, 2011 07:00 ET

American Marketing Association and Jeffrey Hayzlett Announce Strategic Partnership

Global Marketer and Bestselling Author Joins as Expert Contributor

NEW YORK, NY--(Marketwire - Dec 19, 2011) - Former Fortune 100 c-suite executive, bestselling author and international marketing phenomenon, Jeffrey Hayzlett joins the American Marketing Association (AMA) as an expert contributor.

Hayzlett brings years of executive marketing, sales, and customer relations experience to the AMA, leading many successful companies throughout his illustrious career. Hayzlett's achievements include a business development and public relations firm, senior management positions in strategic business development and marketing at companies like Cenveo, Webprint, and Kodak, and staff positions in the United States Senate and House of Representatives.

"I am honored the AMA asked me to be part of their Association. I look forward to working with them in 2012," said Hayzlett. "I'm all about driving change in every organization. It's my goal to help AMA members, sharing the lessons to help them drive change, succeed and grow."

Dubbed "a born leader" by producer Mark Burnett, Hayzlett is a frequent television guest and commentator, having appeared on shows including MSNBC's Your Business, Fox Business's Cavuto, and NBC's Celebrity Apprentice with Donald Trump. With a strong following in business and social media communities, Hayzlett is recognized as one of the top 10 c-suite Twitterers and a key influencer in the social media and marketing landscape.

Hayzlett brings his trademark 'bold and brash' style to the AMA and in today's uncertain economy insists change is essential. "The most dangerous move in business is the failure to make a move at all. The history of business is filled with companies that are no more because their leaders refused to enact change when the writing was on the wall," said Hayzlett.

Hayzlett's initial 2012 projects for the AMA include regular columns in Marketing News, several thought leadership segments for AMA TV, a virtual event presentation and podcasts.

About the American Marketing Association
The American Marketing Association (AMA) is the professional association for individuals and organizations who are leading the practice, teaching, and development of marketing worldwide. The AMA serves as a conduit to foster knowledge sharing, providing resources, education, career and professional development opportunities and promoting/ supporting marketing practice and thought leadership. Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their marketing expertise, elevating their careers and ultimately, achieving better results.

For more information on the AMA or to become a member, visit MarketingPower.com.

About Jeffrey Hayzlett
Jeffrey Hayzlett is a global business celebrity and former Fortune 100 c-suite executive. From small business to international corporations, he utilizes his extraordinary entrepreneurial skills, launching ventures blending his leadership perspectives, insights into professional development, mass marketing prowess and affinity for social media.

Jeffrey authored the must-read business book The Mirror Test, a bestseller on numerous lists including Inc's 800CEORead and USA Today. Jeffrey's new book, Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits, releases January 3rd, 2012.