October 03, 2005 09:00 ET

American Marketing Association: Power Conversations: Talking with Clients the Right Way

TORONTO, ONTARIO--(CCNMatthews - Oct. 3, 2005) -

How business leaders are going beyond the one-way glass to engage clients in fluid conversations that drive decision-making

Are you merely listening to your clients, or fostering a culture of deep conversation to inform and validate your strategic decision-making?

Data mining and web technology has also led many marketers to believe that they know everything there is about a consumer's preferences based on their past choices. But do they really?

Traditional research methods such as focus groups and surveys are just some of the ways marketers have learned to listen to clients, but the resulting information from these methods doesn't necessarily make its way to the executive level or have an impact on business strategy.

At the same time, marketers have now trained customers to expect deeper, richer experiences when they engage with products and services providers - not to mention customized.

The result? Customers expect more in this age of everything-my-way-on-demand-24/7. Given this, how can business leaders and marketers can engage in more fluid, two-way conversations with clients and leverage these learning to make high-impact business decisions that better satisfy customers?

Intrigued? Come listen to leading experts and consultants to learn how to have effective, power conversations with your customers during the next AMA roundtable on Oct. 6th. It's sure to be a conversation that you won't forget.

Featured Panelists Include:
Paul Gilbert, VP Marketing
Claire Kilgour, Senior Producer E-Channels, Rogers Cable
Lynne Dabols, Marketing Manager, Global Banking, IBM
Tim Hammond, Hammond & Associates

Moderator: Alan Kay, President of The Glasgow Group

Media are invited to attend the event free of charge with a maximum of two individuals per publication. For more information on this event, or to arrange interviews with panelists, please contact Alan Kay at 416.481.3588


Date: Thursday October 6, 2005
Time: 7:30 am to 10 a.m. (breakfast is served, session begins
promptly at 8 a.m.)

Location: The Ontario Club, 5th Floor, Commerce Court South
(Northeast Corner of Bay & Wellington), Toronto

Price (incl. GST): Non-members: $75.00
AMA Members: $45.00

Registration: Tel: 647.393.9649
Fax: 416.962.9149

Requests must be received by Wednesday, October 5th.

Bookings are firm unless cancelled five business days before
the event


AMA Toronto is a leading professional association that promotes marketing leadership and provides ongoing career development, networking and knowledge-sharing opportunities through its Toronto chapter. Its activities centre on monthly roundtable seminars that support an entrepreneurial spirit and encourage passionate debate on emerging trends, evolving practices, and new theories.

The AMA (Toronto) has been an affiliate of the American Marketing Association since 1946. The AMA is a leading international non-profit association of marketing professionals, and has over 38,000 members worldwide.

Contact Information

  • Alan Kay