AMA Phoenix

August 13, 2009 14:48 ET

American Marketing Association's Phoenix Chapter Announces August Monthly Luncheon

PHOENIX, AZ--(Marketwire - August 13, 2009) -

WHAT    The American Marketing Association's (AMA)
        Phoenix Chapter announces its August Monthly

            "Marketing and Brand Management in Tough Times"

WHY    A sports team is a product like no other. Consumer attitudes toward
       the product can drastically change over the course of years, months,
       days -- even seconds. Developing a brand identity that is
       independent of team performance is the key to long-term success.
       Even with more traditional products, understanding your brand and
       how you want to be perceived in the consumer's eyes is an important
       component of developing a marketing strategy. Karina Bohn, senior
       director of marketing for the Arizona Diamondbacks, will focus on
       the importance of everyone in your organization understanding the
       role of brand and how to cement the brand in the mind of the
       consumer -- an approach that's critical to managing your brand in
       tough times and good times.

       Marketing Professionals Will Learn

       1. Focus on controllable brand elements
       2. Know what your brand means to different audiences
       3. Maintain brand consistency
       4. Extend the brand beyond the marketing department
       5. How to maintain these efforts in tough times


Prisma Graphic is the Platinum sponsor. WestGroup Research, Compass Digital Media and VISIONN, are the Gold sponsors, and KEO Marketing is the Silver sponsor for all 2008-09 monthly meetings and SIG events. Other annual sponsors include: Aquent, Phoenix Business Journal, media88, Personalized Laser Inc., Republic Media, Cookies from Home, World Marketing and Marketwire.

WHEN         Wednesday, Aug. 26, 2009
             11:15 a.m. - 1 p.m.

WHERE        Embassy Suites Phoenix - Biltmore
             2630 E. Camelback Road
             Phoenix, AZ 85016

COST         --  $35 for members/students that register by Aug. 21
             --  $55 for non-members that register by Aug. 21
             --  Prices increase at the door

REGISTRATION Register online at

CONTACT      American Marketing Association - Phoenix Chapter
             (480) 231 - 2820

Contact Information