AMA Phoenix

March 01, 2010 16:37 ET

American Marketing Association's Phoenix Chapter Announces Direct Marketing Special Interest Group

PHOENIX, AZ--(Marketwire - March 1, 2010) -

WHAT            The American Marketing Association's (AMA) Phoenix Chapter
                announces its March Direct Marketing Special Interest

                        "Maximizing ROI in a Down Economy Using
                      Advanced Targeting Techniques of Direct Mail"

                Event by: Dean Batson, Director of Marketing and Richard
                Gerbec, Director of Sales, AmazingMail

WHY             With marketing budgets being cut and advertising spending
                limited, economic pressure is forcing everyone to market
                smarter. "Spray and pray" mailers are no longer delivering
                the results businesses need, whether you are a large or
                small business. Effective marketing today requires both
                personalization and automation.
                Using the latest technology mixed with honed database
                experience, learn how marketing can be targeted to a
                greater extent than ever before. A highly targeted list
                results in greater ROI. Use technology to define all the
                attributes of your best clients and then clone them. Find
                more customers that match the trends and habits of your
                existing customers.

                Marketing Professionals Will Learn

                1. How new direct marketing tactics and capabilities can
                   drive revenue in a down economy.
                2. The key to effective direct marketing is careful
                   targeting and personalized, focused and integrated
                   multi-channel campaigns.
                3. Prove it! Learn the methods of tracking direct mail
                   efforts to prove the ROI and better target future
                4. Get them and bring them back. Learn how other companies
                   utilize triggered response to both gain new leads and
                   bring back lost leads.

SPONSORS Prisma Graphic is the Platinum sponsor. WestGroup Research and Compass Digital Media are the Gold sponsors. KEO Marketing is the silver sponsor for all 2008-09 monthly meetings and SIG events. Other annual sponsors include: Aquent, Phoenix Business Journal, media88, Personalized Laser Inc., Republic Media, Cookies from Home, World Marketing and Marketwire.

WHEN            Thursday, March 11, 2010
                3 - 5 p.m.

                4747 N. 22nd Street, 2nd Fl.
                Phoenix, AZ 85016

COST               -- $19 members
                   -- $29 non-members
                   -- Prices increase at the door

REGISTRATION    Register online at

CONTACT         American Marketing Association - Phoenix Chapter
                (480) 231 - 2820

Contact Information