AMA Phoenix

February 24, 2010 11:56 ET

American Marketing Association's Phoenix Chapter Announces Eighth Annual 2010 Spectrum Awards

Enter the Madness in a Marketing Throw Down

PHOENIX, AZ--(Marketwire - February 24, 2010) -  The American Marketing Association's (AMA) Phoenix Chapter, a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide, announces its annual Spectrum Awards. The Spectrum Awards recognize Arizona marketers for their exemplary work across the entire spectrum of marketing.

The winners will be honored at the annual Spectrum Awards banquet on May 19, 2010 at the Sheraton Phoenix Downtown. This year's theme, "Mad Marketers," pays tribute to the early 60s era of marketing and honors the predecessors who invented the industry.

Awards are available in the following categories: Integrated Marketing Campaign, Brand Identity, Print, Outdoor, Broadcast, Collateral, Promotions, Interactive/Online, Direct Response and Public Relations. Entries are due April 2, 2010. Finalists are notified in April. Entries will be judged by a panel of professionals looking at strategy, tactics, goals and results as well as creativity and overall execution.

"The Spectrum Awards are the biggest and most prestigious marketing awards in the Valley, and it is thrilling to see the incredible talent we have Phoenix," said Jackie Wetzel, 2009 - 2010 board president of AMA Phoenix. "This year we expect to see exceptional work stemming from the difficult economy and the changing media landscape. Marketers continue to adapt and find new ways to creatively and successfully spread their message."

Entry Fees are $65 per entry/per category for AMA members and $95 for non-members. Tickets for the Spectrum Awards Banquet start at $75. For more information and to enter the Spectrum Awards please visit

The American Marketing Association's Phoenix Chapter is one of the top industry organizations in the Valley. The organization provides professional marketing and development meetings, programs and monthly networking events to a diverse mix of AMA members and marketing professionals. There are monthly luncheons, monthly Shared Interest Group (SIG) meetings and social events year round. Non-members are welcome to attend the events. Prisma Graphic is the Platinum sponsor. WestGroup Research, Compass Digital Media and VISIONN, are the Gold sponsors, and KEO Marketing is the Silver sponsor for all 2009/2010 monthly meetings and SIG events. Other annual sponsors include: Phoenix Business Journal, media88, Republic Media, Cookies from Home, World Marketing and Marketwire.

The American Marketing Association is the largest marketing group in the Valley. Across the country it has nearly 40,000 active members from all areas of the marketing industry. Headquartered in Chicago, there are 74 chapters located in the United States.

To find out more about the American Marketing Association's Phoenix Chapter or to learn about upcoming events or becoming a member or sponsor, please visit,, become our fan on Facebook or call 480-231-2820. Additional information on the American Marketing Association nationally can be found at

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