AMA Phoenix

November 05, 2009 14:29 ET

American Marketing Association's Phoenix Chapter Announces November Monthly Luncheon

PHOENIX, AZ--(Marketwire - November 5, 2009) -

WHAT       The American Marketing Association's (AMA) Phoenix Chapter
           announces its November Monthly Luncheon:

           Fender Corporation Presents:"Co-Branding and Licensing:
           Leveraging your brand to build partnerships that help to
           increase brand awareness, leading to greater market share"

WHY        Current economic challenges continue to impact revenue,
           shrinking budgets along with valuable market share. More than
           ever, companies must add more value for your current customer,
           while engaging with and attracting new consumers. Fender Musical
           Instrument Corporation leverages the equity in its brand to
           develop corporate partnerships and create licensed products,
           increasing brand exposure and generating new revenue. Any brand,
           regardless of size, can extend market reach with the help of
           strategic partnerships.

           Brian Tedeschi and Clay Lyons of Fender Musical Instrument
           Corporation will present.

           Marketing Professionals Will Learn

           1.   Expand market share through strategic partnerships
           2.   Partnerships create force-multiplier sharing resources and
                extending market reach
           3.   Leveraging the power of your brand to generate licensing
           4.   Licensed products promote brand awareness beyond core
           5.   Partner with like-minded companies to extend brand affinity
                with core customers


KEO Marketing is the event sponsor. Prisma Graphic is the Platinum sponsor. WestGroup Research, Compass Digital Media and VISIONN, are the Gold sponsors for all 2008-09 monthly meetings and SIG events. Other annual sponsors include: Aquent, Phoenix Business Journal, media88, Personalized Laser Inc., Republic Media, Cookies from Home, World Marketing and Marketwire.

WHEN       Wednesday, Nov. 18, 2009
           11:15 a.m. - 1 p.m.

WHERE      Embassy Suites Phoenix - Biltmore
           2630 E. Camelback Road
           Phoenix, AZ 85016

COST       --  $35 for members/students by Nov. 13, 2009
           --  $55 for non-members by Nov. 13, 2009
           --  Prices increase at the door

REGISTRATION    Register online at

INFORMATION     American Marketing Association - Phoenix Chapter
                (480) 231 - 2820

Contact Information