AMA Phoenix

September 11, 2009 18:07 ET

American Marketing Association's Phoenix Chapter Announces September Monthly Luncheon

PHOENIX, AZ--(Marketwire - September 11, 2009) -

WHAT         The American Marketing Association's (AMA) Phoenix Chapter
             announces its September Monthly Luncheon:

             "Panel Discussion - Social Media: Beyond the Buzz"

WHY          Tired of social media discussions that tell you to "just do
             it?" Wondering how to make key decisions and how to manage
             and track your effectiveness? Have you signed up for a few
             accounts but aren't sure what to do next? During this panel
             discussion with leading experts, we'll attack these questions
             and more.

             Panelists include:
             Lon Safko - Co-author, The Social Media Bible
             Scott McAndrew - Director of Strategy, Terralever
             Serena Carpenter, Professor - online media, ASU

             Marketing Professionals Will Learn

             1. Which social media options are best for your company?
             2. How to measure your social media efforts.
             3. How often is too often? How little is too little?
             4. How to Maintain These Efforts in Tough Times
             5. What are the next big social media developments over the
                next 12 months


Prisma Graphic is the Platinum sponsor. WestGroup Research, Compass Digital Media and VISIONN, are the Gold sponsors, and KEO Marketing is the Silver sponsor for all 2008-09 monthly meetings and SIG events. Other annual sponsors include: Aquent, Phoenix Business Journal, media88, Personalized Laser Inc., Republic Media, Cookies from Home, World Marketing and Marketwire.

WHEN         Wednesday, Sept. 23, 2009
             11:15 a.m. - 1 p.m.

WHERE        Embassy Suites Phoenix- Biltmore
             2630 E. Camelback Road
             Phoenix, AZ 85016

COST         --   $35 for members/students that register by Sept. 18
             --   $55 for non-members that register by Sept. 18
             --   Prices increase at the door

REGISTRATION Register online at

INFORMATION  American Marketing Association - Phoenix Chapter
             (480) 231 - 2820

Contact Information