AMA Phoenix

August 28, 2009 17:58 ET

American Marketing Association's Phoenix Chapter Announces September Special Event

PHOENIX, AZ--(Marketwire - August 28, 2009) -

WHAT         The American Marketing Association's (AMA)
             Phoenix Chapter announces its September
             Special Event:

                 "How Sí TV and the D-backs Hit Home
                 Runs with Latinos"

WHY          Beth Kane, Director of Research & Marketing at Sí TV,
             will describe the business needs of an emerging, non-Nielsen
             rated Latino cable network, and how she was able to conduct
             research with Nielsen on a limited budget. She will overview
             the latest information for Sí TV's Latino viewers in the
             critical 18-49 year old segment and highlight the differences
             among Latinos in key markets across the U.S. such as Phoenix,
             Los Angeles, New York, and Chicago. Since Sí TV reaches
             Latinos in English, the research has really helped educate
             affiliates and advertisers that the majority of Latinos 18-34
             live their lives in English but still celebrate their
             Hispanic heritage and want to be reflected in positive
             leading roles on television.

             Julie Romero of the Arizona Diamondbacks will discuss their
             initiatives in the Phoenix Hispanic market.

             After the presentations guests will enjoy
             networking and watch the D-backs take on the LA Dodgers.

             Marketing Professionals Will Learn

                  1. How Sí TV was able to engage Nielsen for a research
                     initiative on a very limited budget.
                  2. How Sí TV segments their market.
                  3. The importance of differences between the Phoenix
                     market and other major U.S. metro areas.
                  4. How to use market research to educate customers.
                  5. How the D-backs match key initiatives to the
                     Hispanic market.


Prisma Graphic is the Platinum sponsor. WestGroup Research, Compass Digital Media and VISIONN, are the Gold sponsors, and KEO Marketing is the Silver sponsor for all 2008-09 monthly meetings and SIG events. Other annual sponsors include: Aquent, Phoenix Business Journal, media88, Personalized Laser Inc., Republic Media, Cookies from Home, World Marketing and Marketwire.

WHEN         Wednesday, Sept. 9, 2009
             3 – 10 p.m.

WHERE        Chase Field
             401 E. Jefferson St.
             Phoenix, AZ 85004

COST         -- $44 for members that register by Sept.4
             -- $60 for non-members that register by Sept. 4

REGISTRATION Register online at

CONTACT      American Marketing Association – Phoenix Chapter
             (480) 231 - 2820

Contact Information