SOURCE: ScanAlert

June 14, 2006 07:47 ET

American Musical Supply Boosts Online Orders 8.8% With Hacker Safe Certification

NAPA, CA -- (MARKET WIRE) -- June 14, 2006 -- American Musical Supply, No. 344 on the Internet Retailer Top 500 Guide to Retail Web Sites, saw its web site conversion rate increase 8.8% during a recent A/B test of ScanAlert's HACKER SAFE® certification mark.

The national multi-channel marketer of musical instruments ran the test to study how shoppers responded to independent certification of its site security. Shoppers who saw ScanAlert's HACKER SAFE certification mark while visiting generated hundreds of more orders than those shoppers (the control group) that did not see the mark.

"Our revenue is primarily driven by repeat customers and price sensitive shoppers who come to us through online advertising, so we were very curious to see how HACKER SAFE certification might affect our conversion rates," said American Musical Supply COO Pete Rubacky. "HACKER SAFE certification generated an excellent ROI for us, particularly in maximizing the performance of our online advertising program."

"Because American Musical Supply operates in a very competitive retailing segment, it is extremely focused on maximizing conversion rates and the ROI of its online ad budget," noted Nigel Ravenhill, Director of Marketing, ScanAlert. "The A/B test clearly showed that given a choice, consumers who are ready to buy strongly prefer to purchase on a HACKER SAFE certified site."

About HACKER SAFE Certification

ScanAlert conducts comprehensive daily security audits of ecommerce infrastructure and then certifies the security of it in real-time by allowing the HACKER SAFE certification mark to appear only when a site's current status meets the highest published government industry standards. ScanAlert certifies the ongoing application of patches, and as long as the site remains secure, continually serves a HACKER SAFE certification mark directly to the retailer's web site from ScanAlert's network. In scientific A/B testing by more than 350 online retailers, including national chain stores, HACKER SAFE certification increased sales conversions an average of 14.2% compared to the control.

About American Musical Supply

Headquartered in Midland Park, NJ, American Musical Supply (AMS) is one the world's largest suppliers of quality musical equipment and the second largest instrument online cataloger. AMS offers a huge selection of in-stock musical supply through its online and catalog stores. For more information, please visit

About ScanAlert, Inc.

Headquartered in Napa, CA, ScanAlert is the world's largest web site security certification authority, protecting over 70,000 web sites in 40 countries through the HACKER SAFE certification program. The certification mark indicates that these sites protect the personal data of millions of shoppers every day by meeting the highest federal and industry web site security standards. Brands that use HACKER SAFE to build the trust that builds their business include A&E Network, Cabela's, Frederick's of Hollywood, PETCO, The Sports Authority, Warner Brothers, and Yankee Candle. For more information, please visit

Contact Information

  • ScanAlert Contact:

    Nigel Ravenhill
    Director of Marketing
    ScanAlert Inc.
    Tel: 707-224-7656 X111