SOURCE: American Portfolios Financial Services

American Portfolios Financial Services

July 07, 2016 12:13 ET

American Portfolios Holdings, Inc. Appoints TrustFort President and CEO Atindra Barua to Its Board of Directors

HOLBROOK, NY--(Marketwired - July 07, 2016) - American Portfolios Financial Services, Inc. (APFS), a privately-held, independent broker/dealer that serves financial advisors across the country, is pleased to announce that it has recently appointed industry leader Atindra Barua, president and CEO of TrustFort, to the American Portfolios Holdings, Inc. (APH) Board of Directors. Barua will be joining the existing members of the APH Board of Directors in overseeing the business' activities, including, but not limited to, long-term strategic planning, conferring on policies and objectives, and assessing the firm's financial resources.

"Atindra's proven track record and keen technological focus make him an invaluable asset to the board," said APFS CEO, CIO and President Lon T. Dolber of Barua; Dolber also serves as chairman of the APH Board of Directors. "Our mutual goal is to create user-friendly, efficient tools that our family of financial advisors can utilize daily in their practices. With our advisory technology platform-TrustFort's Portfolio Insight-we aim to make what were once time-consuming and redundant processes a thing of the past, all with the intent to give our investment professionals back valuable time that can be spent nurturing existing client relationships and generating prospects."

As his role at American Portfolios (AP) has expanded greatly since the firm entered into a business relationship with TrustFort in 2015, Barua's appointment to the firm's board of directors was part of a natural evolution. AP and Barua are reciprocally invested in the success and future of the independent broker/dealer as AP and TrustFort are aligned in a common business strategy to foster and implement technology independence. Barua's extensive financial services software development knowledge will aid in taking AP to the next level in terms of all technology-related changes and planned initiatives going forward.

TrustFort, which provides comprehensive IT solutions to the financial industry, was founded by Barua in 2004. The company quickly went global under his leadership. AP began business dealings with TrustFort in an effort to enhance proprietary technology platforms utilized by the firm's nearly 800 investment professionals. Barua's affiliation has brought about the development of a leading-edge technology platform for AP's Nine Points Advisory Services programs, bringing the company ever closer to technology independence. With more than 20 years of experience in product design, development, business process optimization and restructuring work to maximize ROI, Barua is considered a thought leader in broker/dealer technology.

Members of the APH board of directors also include: CEO, President, Chairman Lon T. Dolber; CFO, Director Mark A. Manzi, CPA, CFF, CR.FA; EVP, CSO Edward T. Morrison, CFA; EVP, General Counsel, CRO, Director Frank A. Tauches Jr., Esq.; and SVP, Director Tom M. Wirtshafter.

About American Portfolios
Headquartered in Holbrook, N.Y., APFS is a full-service, independent broker/dealer and member firm of FINRA and SIPC, offering a complete range of financial services, including personal financial and retirement planning, securities trading, mutual funds, access to investment research, long-term care planning, insurance products and tax-free investing. Fee-based asset management is offered through its sister subsidiary, American Portfolios Advisors, Inc., (APA), an SEC Registered Investment Advisor. Both entities, along with technology division American Outsources, LLC (AO,) collectively reside under the legal entity American Portfolios Holdings, Inc. (APH). Full-service securities brokerage is available through a clearing firm relationship with Pershing, LLC, a BNY Mellon firm, the securities of which are held on a fully disclosed basis. The company currently serves 786 independent investment professionals located in 355 branch locations throughout the nation. It was named Broker-Dealer of the Year* (Division III) by Investment Advisor magazine in 2015, as well as the No. 1 Best Small/Mid-Size Company to Work for in the state of New York for 2016 by the New York State Society for Human Resources Management (NYS-SHRM) and the Best Companies Group (BCG).

*Based on a poll of registered representatives conducted by Investment Advisor magazine. Broker/dealers rated highest by their representatives are awarded "Broker/Dealer (B/D) of the Year."

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