Serenic Corporation

Serenic Corporation

February 01, 2012 08:00 ET

American Psychological Association Selects AVF Consulting for Serenic Navigator Financial Management Software Implementation

BALTIMORE, MARYLAND--(Marketwire - Feb. 1, 2012) - Serenic Corporation (TSX VENTURE:SER) -

The American Psychological Association (APA), the largest association of psychologists worldwide, selected Serenic Navigator financial and supply chain management software and Microsoft Silver ERP partner, AVF Consulting, as the firm to implement the solution.

The APA was in search of a solution that provided both financial management software for a nonprofit association and supply chain management for their publications division. With over 150,000 members and over 500 employees, the APA is comprised of executive and administrative offices, a publishing operation, five substantive directorates, 54 divisions, a 501(c)(6) companion organization and two real estate LLCs.

"AVF Consulting presented the exact solution we needed," says Archie Turner, CFO for APA. "Because it is fund accounting software built on the Microsoft Dynamics NAV platform, Serenic Navigator provides the complex accounting system we need with an integrated supply chain management system for managing our most important revenue generator-our publications operations."

The APA is a dynamic organization which requires a flexible system. The goals of the accounting system replacement included some of the following: real-time financial reporting capabilities, improved workflow, conversion to paperless processes, automated integrations between systems, better management and tracking of APA's inventory items, and connecting accounts receivable and order entry to membership management.

"Serenic provides us with the ability to integrate our financials and supply chain management for a single, centralized, up-to-date customer ledger and accounts receivable," says Jerry McGlaughlin, Senior Director of IT Planning and Business Management for the APA. "We anticipate significant workflow efficiencies, better access to data, and improved inventory management."

AVF Consulting was chosen to provide the implementation because of their long history and expertise in implementing Microsoft Dynamics NAV's supply chain management software for distributors and Serenic Navigator for nonprofits. The APA's software evaluation process included visits to AVF clients Bacchus Importers, a large wine distributor, and the American Urological Association, the premier professional association for the advancement of urologic patient care. Few consulting firms exist that provide expertise in integrated solutions for both nonprofit accounting and supply chain management.

About AVF Consulting

AVF Consulting, Inc., currently celebrating 25 years of service, technology, and excellence, is a Microsoft Silver ERP partner offering ERP business management applications and IT solutions. AVF provides nonprofits, retailers, distributors, and service organizations with a system for success through customer-specific systems design, analysis, development, implementation, training and support. AVF has been offering accounting, HR, and payroll solutions since 1986 and is a leading Microsoft Dynamics NAV and Serenic Navigator Solution Center. Visit

About American Psychological Association

The American Psychological Association is the largest scientific and professional organization representing psychology in the United States and is the world's largest association of psychologists. APA's membership includes more than 154,000 researchers, educators, clinicians, consultants and students. Through its divisions in 54 subfields of psychology and affiliations with 60 state, territorial and Canadian provincial associations, APA works to advance psychology as a science, as a profession, and as a means of promoting health, education, and human welfare. Visit

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