-- 82.4% say gift cards are a smart gift alternative for people they don't know well -- 10.5% have "re-gifted" gift cards received -- 22.5% have "re-gifted" gifts received -- 22.7% like to exchange gifts for things they would rather have -- 13.5% have received gift cards that they've never redeemed -- 16.1% have received gift cards that they've only partially redeemedTo view complete report: http://americanpulse.bigresearch.com. American Pulse™ Survey is collected online by BIGresearch every month exclusively utilizing Survey Sampling International's (SSI) U.S. panel covering topics such as politics, religion, pop culture and the economy. About BIGresearch BIGresearch is a consumer intelligence firm providing insights of consumer behavior in areas of products and services, retail, financial services, automotive, and media. In addition to the American Pulse Survey, BIGresearch conducts the Consumer Intentions and Actions Survey (CIA) and the Simultaneous Media Survey (SIMM). More information is available at http://www.bigresearch.com. About Survey Sampling International (SSI) Survey Sampling International is a premier global provider of sampling solutions. Founded in 1977, SSI offers access to consumer and business-to-business respondents via Internet, telephone, and other means; survey programming and hosting services; and survey consultation. SSI is the supplier of choice for more than 1,800 marketing research agencies and information service providers, including 46 of the top 50 worldwide. SSI is headquartered in Fairfield, CT, and maintains offices throughout North America, Europe, and Asia. http://www.surveysampling.com
Contact Information: Contacts: BIGresearch Chrissy Wissinger 614.846.146 SSI Harold Kelley +1.203.255.4200