SOURCE: Wheel Pros, Inc.

Wheel Pros, Inc.

June 10, 2016 14:36 ET

American Racing Custom Shop Offers Customers Advanced Wheel Customization Options

BUENA PARK, CA--(Marketwired - June 10, 2016) - American Racing, an iconic brand and a wheel industry leader, today announced the launch of its online Custom Shop feature that allows customers to completely customize any wheel available to purchase. This option is made possible by its state-of-the-art, custom wheel building facility located in Southern California, allowing for nearly unlimited customization capabilities. Customers can build a custom wheel online with features including custom forging, specialty two-piece fitments, unique finishes and colors and drill-from-blank services.

"American Racing believes this advanced customization feature is a game changer in the custom wheel industry as far as the cutting-edge options it offers," said Jody Groce, President at Wheel Pros. "Providing the Custom Shop feature is a ground-breaking option for automotive enthusiasts and drivers searching for a superior wheel that not only looks first-class, but is precisely crafted to the requirements of their vehicle."

The American Racing Custom Shop offers a wide range of finishes including an extensive stock of paint colors, powder coating, tinted clear coat and vehicle paint matching for a uniquely personalized look. Providing a wide range of fitment flexibility, the Custom Shop can build two-piece styles specifically to order. American Racing's drill-from-blank services and custom backspacing available in eighth-inch increments ensure a perfect fit.

You can visit the American Racing Custom Shop here:

You can find American Racing at or on social media at:


Instagram: @americanracing

About American Racing:

American Racing is an iconic brand and a wheel industry leader in craftsmanship, engineering, innovation and performance. Founded in 1956 as a manufacturer of bespoke magnesium and aluminum racing wheels, its roots date back to the golden era of hot rodding. American Racing is a Wheel Pros brand. Wheel Pros products are sold worldwide in more than 20 countries on four continents and through a U.S. network of more than 25,000 authorized dealers.

About Wheel Pros, LLC

Headquartered in Denver, Colorado, Wheel Pros is a leading designer, marketer, and distributor of branded aftermarket wheels. The company also distributes performance tires and accessories. Founded in 1995 with two distribution centers, the company today carries proprietary, leading brands that are recognized across all major vehicle segments and are sold through a national footprint of 27 distribution centers and internationally.

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