SOURCE: Wheel Pros, Inc.

Wheel Pros, Inc.

June 06, 2016 15:28 ET

American Racing Turns 60: A Look at an American Icon

Remembering How the Torq Thrust and Other Classic Wheels Have Influenced Pop Culture

BUENA PARK, CA--(Marketwired - June 06, 2016) - American Racing introduced the Torq Thrust in the 1960s as car driving in America was extending past the family car and becoming something young adults went crazy for. These now baby-boomers began looking at a car not just as transportation, but as an extension of their personality, and the aftermarket wheels provided the first real alternative to factory styles. Since that time, the company has created some of the most iconic wheels selected by car enthusiast and hot rodders alike.

With momentum driving American Racing forward, the company began designing other wheels that would be driven on some of the most popular cars of their generation, including:

  • The Torq Thrust wheel, which can be seen on the cars driven by the four teenage friends in the cult classic, "American Graffiti."
  • Steve McQueen's famous green 1968 Ford Mustang GT 390 fastback in "Bullitt," featuring perhaps the most famous car chase scene in history, included the Torq Thrust wheel.
  • The Dukes of Hazard drove the General Lee, a 1969 Dodge Charger with American Racing Vector wheels.
  • The A-Team rescued innocents inside its black and metallic gray 1983 GMC Vandura with a characteristic red stripe, a rooftop spoiler and red American Racing Vector wheels.
  • Hot Rod Magazine named the Torq Thrust wheel as one of the "10 Most Significant Speed Parts of All Time."
  • In 1970, a popular American Racing ad campaign with high-profile racers and opinion leaders of the time prominently features Andrew "Big Willie" Robinson, the legendary street racer-turned-social reformer.

"American Racing has left an indelible mark on American culture, which we think is a pretty powerful statement," said Jody Groce, President at American Racing. "It's hard to imagine that these wheels were featured on what is arguably the best chase scene in American cinema as well as iconic motorsports moments that many of our customers grew up watching as kids. I think what we have done is pretty special, and we are excited to talk about it."

The 60th anniversary of American Racing is reminding enthusiasts everywhere about the historic impact on American culture and how it has grown from a single iconic wheel to an industry that fuels the passion of millions of people. Muscle cars, hot rods and others depend on American Racing and the Torq Thrust.

You can find American Racing at www.americanracing.com or on social media at:

Facebook: https://www.facebook.com/AmericanRacingWheels

Instagram: @americanracing

About American Racing:

American Racing is an iconic brand and a wheel industry leader in craftsmanship, engineering, innovation and performance. Founded in 1956 as a manufacturer of bespoke magnesium and aluminum racing wheels, its roots date back to the golden era of hot rodding. American Racing is a Wheel Pros brand. Wheel Pros products are sold worldwide in more than 20 countries on four continents and through a U.S. network of more than 25,000 authorized dealers.

About Wheel Pros, LLC

Headquartered in Denver, Colorado, Wheel Pros is a leading designer, marketer, and distributor of branded aftermarket wheels. The company also distributes performance tires and accessories. Founded in 1995 with two distribution centers, the company today carries proprietary, leading brands that are recognized across all major vehicle segments and are sold through a national footprint of 27 distribution centers and internationally.

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