SOURCE: Lewis PR

LEWIS PR

October 06, 2009 11:27 ET

American Registry for Internet Numbers Appoints LEWIS PR as US Agency of Record

Teams With Firm to Develop Messaging and Strengthen Brand Recognition

WASHINGTON, DC--(Marketwire - October 6, 2009) - ARIN, the nonprofit corporation that manages the distribution of Internet number resources, has engaged global public relations agency, LEWIS PR, to implement a media relations campaign. The agency's remit includes assisting with messaging, positioning, communications planning and creation of the nonprofit's first social media program.

LEWIS will aim to elevate ARIN's position as a valuable resource for the media on issues related to Internet number resources, increase participation in its open policy development process, and educate the public and media on the technical and business challenges arising from IPv4 depletion and IPv6 adoption.

Ian Lipner, General Manager at LEWIS, will lead the program and will report to Megan Kruse, Public Relations Officer at ARIN.

"We have a complex message with growing urgency attached to it, and we needed a firm that knows how both the folks in the data center and in the head office think," said Kruse. "LEWIS PR's experience working in the IT space, combined with its leadership in social media made the firm an excellent fit for us."

"ARIN is powered by a dedicated and participatory community which happens to be very technology-savvy, making a social media dimension to the campaign vital," said Lipner. "But just as important is getting through to mainstream media with a message about an issue that will affect every business on the Internet and ultimately, every Internet user."

LEWIS was selected following a competitive pitch for the public relations program. Details of the budget are not being disclosed.

About ARIN

Located in Chantilly, Virginia, ARIN is the nonprofit corporation that manages the distribution of Internet number resources, including IPv4 and IPv6 addresses and Autonomous System Numbers, in its service region, which includes Canada, many Caribbean and North Atlantic islands, and the United States.

ARIN is one of five Regional Internet Registries that:

--  provides services related to technical coordination and management of
    Internet number resources;
--  participates in the global Internet community; and
--  facilitates policy development by its members and the stakeholders in
    its region.
    

More information is available at http://www.arin.net.

About LEWIS PR

LEWIS PR is a global public relations firm. In addition to traditional media and analyst relations, LEWIS specializes in social media, digital marketing and creative services. It works with companies to implement integrated communications programs on an international scale. LEWIS works with leading and emerging brands across multiple sectors, including automotive, consumer, government, healthcare, insurance, legal, non-profit, technology and telecom. LEWIS has 38 wholly-owned offices across the US, EMEA and Asia Pacific, with regional headquarters in London, San Francisco and Singapore.

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