SOURCE: American Scientific Resources

January 23, 2008 08:45 ET

American Scientific Resources Launches Newly Optimized Kidz-Med Website to Strengthen Subsidiary's Revenue Channels

NEW PALTZ, NY--(Marketwire - January 23, 2008) - American Scientific Resources (PINKSHEETS: ASFX) today announced the launch of a newly optimized Kidz-Med website (www.kidzmed.com). The new website was produced by Future Now, Inc. to increase the strength of Kidz-Med's revenue channels using scientific marketing optimization methodologies. Future Now, a subsidiary of Future Now Group, Inc. (OTCBB: FUTR), is a leading authority in online marketing optimization. American Scientific Resources, Inc. is the holding company for wholly owned subsidiaries Kidz-Med, Inc. and Heart Smart System, Inc.

ASFX is continuing to work with Future Now to further match Kidz-Med's online and offline shopper experience, increase the number of qualified visitors to its website and other retail channels, improve its online purchase rate, and increase walk-in purchases at retail locations.

"Major e-commerce companies have experienced dramatic improvement across revenue channels using Future Now's marketing methodologies. We are confident that Future Now's proprietary framework will significantly empower our Kidz-Med brand both online and offline," stated Dr. Christopher Tirotta, ASFX President and CEO. "Our goal is to establish the Kidz-Med brand as THE provider of high quality home-health and safety-related products for children. As Kidz-Med products become more prevalent online, the hope is that we will recognize increased revenue from both online and in-store purchases."

Dr. Tirotta will present the ideas behind the online marketing strategy at the Friedland Investment Events' Undiscovered Equities Conference (www.friedlandevents.com) on Wednesday, January 23, 2008 at the Doubletree Metropolitan Hotel in New York, NY. Dr. Tirotta was invited to discuss the Company's current business activities and plans for future growth.

About American Scientific Resources, Inc.

American Scientific Resources, Inc. (PINKSHEETS: ASFX) is a leading provider of innovative next-generation, health, medical, and safety products through its wholly owned subsidiaries Kidz-Med, Inc. and Heart Smart System, Inc. ASFX subsidiary products are distributed primarily through Walgreens, nationwide healthcare products suppliers, major retailer online sites, and its subsidiaries' websites (www.kidzmed.com and www.heartsmartsystem.com). Kidz-Med distributes unique safety and health-related pediatric products, including the Kidz-Med Thermofocus® 5-in-1, the world's first clinical non-contact thermometer. Heart Smart supplies nutraceutical supplements developed to aid in the prevention of cardiovascular disease, including its Heart Smart Foundation Formula supplement, which contains Hydro-QSorb®, the most bio-available form of CoQ10. Additional information about ASFX may be found at www.americansci.com.

Notice Regarding Forward-Looking Statements

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties, and other unknown factors that could cause the actual results of the Company to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms "believes," "belief," "expects," "intends," "anticipates," "will," or "plans" to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports and registration statements filed with Securities and Exchange Commission.

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