SOURCE: American Scientific Resources

September 24, 2007 15:37 ET

American Scientific Resources to Present at Friedland Undervalued Equities Conference

NEW PALTZ, NY--(Marketwire - September 24, 2007) - Dr. Christopher F. Tirotta, CEO and Chairman of the Board of American Scientific Resources, Inc. (PINKSHEETS: ASFX), will present at the Friedland Undervalued Equities Conference on Tuesday, September 25, 2007 in New York City. American Scientific Resources, Inc. is the holding company for wholly owned subsidiaries Kidz-Med, Inc. and Heart Smart, Inc.

Dr. Tirotta will discuss the Company's growth plans for its Kidz-Med subsidiary, introduce Kidz-Med's flagship product, the Kidz-Med Thermofocus®, the world's first non-contact thermometer, and discuss the launch of the Company's Heart Smart product line scheduled for early 2008.

"We're extremely pleased to be participating in the Friedland Undervalued Equities Conference," stated Dr. Tirotta. "We look forward to introducing attendees to the many promising developments taking place at American Scientific, and furthering understanding of our Company's strong investment potential," Dr. Tirotta concluded.

The Kidz-Med Thermofocus® Non-Contact clinical thermometer uses completely safe, advanced infrared technology and patented aiming lights to take instantaneous temporal (forehead) temperature readings, which are deemed as accurate as rectal and ear thermometer readings, without ever actually touching the skin. Thermofocus is used and recommended by doctors and pediatricians throughout the U.S., UK and Europe. Kidz-Med is the exclusive retail distributor of the Thermofocus in the U.S.

Friedland Investment Events is the world's largest sponsor of financial and investment events. Friedland Undervalued Equities conferences bring together CEOs and other chief executives from publicly-traded and privately-held micro-cap companies from a range of industries, including life sciences, technology, energy, and mining.

About American Scientific Resources, Inc.

American Scientific Resources, Inc. is a leader in providing innovative next-generation, health, medical and safety products through its wholly owned subsidiaries Kidz-Med, Inc. and Heart Smart, Inc. Products are distributed primarily through nationwide healthcare suppliers, major retail online sites and the subsidiary websites (www.kidzmed.com, www.heartsmartsystem.com). Kidz-Med distributes a leading line of unique safety and health-related pediatric products, including the Kidz-Med Thermofocus®, the world's first non-contact thermometer. Heart Smart supplies a superior line of nutraceutical supplements developed to aid in the prevention of cardiovascular disease, utilizing a most bio-available form of CoQ10, Hydro-Qsorb® contained within the flagship product Heart Smart Foundation Supplement. Additional information about American Scientific may be found at www.americansci.com. Investor data may be obtained at www.StockBroadcasting.com/featured/ASFX/.

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties, and other unknown factors that could cause the actual results of the Company to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms "believes," "belief," "expects," "intends," "anticipates," "will," or "plans" to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports and registration statements filed with the Securities and Exchange Commission.

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